what can i say? social media engagement in finance

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What Can I Say? Social Media Engagement in Finance September 27, 2012 Eileen Loustau, Head of Social Media Marketing iShares/Blackrock

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Presented by: Eileen Loustau, Director, Digital and Social Media Marketing, iShares, Black Rock

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Page 1: What Can I Say? Social Media Engagement in Finance

What Can I Say?

Social Media Engagement in Finance

September 27, 2012

Eileen Loustau, Head of Social Media Marketing iShares/Blackrock

Page 2: What Can I Say? Social Media Engagement in Finance

What triggers disclosures

2

Page 3: What Can I Say? Social Media Engagement in Finance

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What triggers disclosures…

PROMISES

ADVICE DATA

OFFER

Page 4: What Can I Say? Social Media Engagement in Finance

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iShares social media program ranked #1 by kasina

Blog Facebook Twitter

YouTube LinkedIn

217,051 7,080 52,600

48,000 2,177

YTD data as of 9/7/2012

Page 5: What Can I Say? Social Media Engagement in Finance

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Making it simple…

Page 6: What Can I Say? Social Media Engagement in Finance

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Making it more engaging and relevant…

Page 7: What Can I Say? Social Media Engagement in Finance

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Being a person, not a company…

Page 8: What Can I Say? Social Media Engagement in Finance

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Check out our properties…

www.iSharesblog.com

@iSharesETFS

iShares ETFs

iShares US Official Channel

iShares Company Page

iShares Group Page