what can you create in 24 hours?createathon.org/wp-content/uploads/2014/05/corporate_info.pdf ·...

Discover your potential, visit www.createathon.org

What can you create in 24 hours?Find out as a CreateAthon Partner

What could you do in 24 hours?What can you create in 24 hours? www.createathon.orgCreateAthon @createathon createathon

CreateAthon is a nonprofit organization dedicated to

spreading the pro bono movement through 24-hour

creative marathons and advocacy for pro bono across a

wide variety of disciplines. Blooming from the brainchild

of one advertising agency, Riggs Partners, 16 years

ago, CreateAthon has transformed into an international

movement with huge social impacts. No longer just for

agencies, we’ve grown to include universities, corporations,

and really, creative groups of all kinds as partners.

CreateAthon recruits, supports, and connects creative

professionals and students in the communicating arts

to serve nonprofits through pro bono marathons. We’ve

worked with groups around the globe for 16 years and we

know all the best ways to make a CreateAthon event suit

your business culture and your community.

What is CreateAthon?

Agencies311SAd-In AgencyAd-MediaAMA/PRSA - Houston ChaptersAMPMAT Design and IllustrationB-scene MediaBANG!BarcellonaBasisBBG&G Advertisting and PRBending Design Inc.CANVAS CreativeCarbon14cds CreativeConway Marketing CommunicationsDawe Consulting GroupDesign Resource CenterDGS GroupDirect ImpactDNA Creaive CommunicationsEKO, IncEmcee DesignFleishman HillardFlipside CreativeGallinghouse and AssociatesGlobal Media Guru H20 Ad GroupHare CommunicationsHurricane Marketing GroupHy CreativeHypno DesignIdea FlightIn One AdvertisingINCOMM International/Brooks LaCayoJ. Fitzgerald GroupJB Herrmann

Kidd GroupKinetic Channel MarketingLeading EdgesLucky Dog MediaMad Dog CreativeManx Strategic CreativemargadesignMasterminds AdvertisingMcLaughlin MarketingMediaStudioMering CarsonMunday MorningNICKGREENE.COM Inc.Oceanic CommunicationsOcto Design GroupOnRamp CommunicationsOrchid CommunicationsOverit MediaParagon Design GroupPenna Powers Brian HaynesProximo Marketing StrategiesPublicomPunchPunch Integrated CommunicationsPurple CatRed DeluxRed ThinkingredpepperRiggs PartnrsSize5smith&jonesSolutions Inc.Spark Marketing and DesignStamp Idea Group (formally LWT)TAMAR GraphicsTaylor Made MarketingThe Communications GroupThe EGC Group

The MOD StudioThe Sales FactoryThe Society of Graphic DesigneraThe Ungar GroupThink Tank Public Relations & Mar-ketingTrickey JennusTrio Solutions, Inc.Two Blonde ChicksUnited ConceptsveryniceVISION3Waggener EdstromWhiteSpaceWilson Chapman ReZing

UniversitiesFurman UniversityJames Madison UniversityKent State UniversityThe University of Tennessee at ChattanoogaUniversity of South CarolinaVirginia Commonwealth University

Corporations & AssociationsAltriaAmerican Advertising Federation: Roanoke


What do CreateAthons create?

BYRD THEATREF O U N D A T I O N 1928|

Each group holding a CreateAthon event determines the best

marketing and communications projects they can provide. We have

seen all kinds of strategic planning and creative deliverables developed

during CreateAthon. We will advise you on the best type of work to

produce and projects that are best suited for a marathon model.

The Gills Creek Watershed Association is dedicated to improving the water quality of more than 70 miles of lakes, streams and rivers surrounding Columbia, SC. They asked the CreateAthon team to help increase membership and awareness among Columbia’s conservation committed. We updated the organization’s identity and created a poster.

lead teamlauren bowlesjason corbinkevin smithgp worrell

collaboratorsmamo arimatim floydsammy rutkowski

gills creekwatershed

novel.com

word

book festivalsc

F R E E A D M I S S I O N

Author PresentationsBook SigningsExhibitorsBook Sales and AppraisalsFine Art Exhibit and Sales

T I C K E T E D E V E N T S

Master Writing ClassesOpening Night ReceptionSunday Brunching with Authors

sc book festival february 27-28, 2010columbia metropolitan convention center

full fes tival de tail s and spec ial e vent reg is tr ation online at w w w. sc bookfes tival .org

the humanities book festival

The Humanities CouncilSC encourages intellectual development through projects, workshops and events that focus on the human experience. The CreateAthon team developed materials to promote the SCBook Festival, an annual event where authors and readers come together to celebrate literature.

REVERSE(best on black or dark background)

POSITIVE(for white background)

Venitian blind hits Lynn’s head. Child’s

never been right since. – Kevin Smithsc

event posters

outdoor

event poster


How does a CreateAthon Event work?

Partner corporations determine the best ways to choose local nonprofits or use CreateAthon’s applications to solicit projects from local 501(c)3 organizations.

Each corporation selects a group of projects based on recommended criteria and the capabilities of the individual business or department

A project plan or creative brief is developed in the weeks before the event, learning about your nonprofit clients and what communications problems they need solved.

These projects are then completed, start-to-finish in a 24-hour creative marathon which can be broken into two days.

What support is provided by CreateAthon?When you work with CreateAthon , you will have the

expertise of CreateAthon, an organization that has done

marathons for 16 years. We’ll teach you how to make your

event successful, promote your event and company through

our network and offer documentation, impact measurement

and case study development to share CreateAthon’s

success with the world.

Some of the services we provide are:

Customized resource developed during a workshop for your team to use in planning, implementing and promoting your event

Best practices on scoping nonprofits who are ready for your help and ways to manage the relationship

Guidance in finding the proper resources to support all aspects of your event

Follow-up support in case studies, surveys to stakeholders, and impact measurement

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EFFICIENCY & FOCUS It’s the most efficient use of your time, giving you the ability to fully focus on the project from start to finish and provides a way of producing a large amount of work in a concentrated time.

EMPLOYEE ENGAGEMENTHigh intensity service work strengthens employee bonds, hones leadership skills and offers professional development while serving. All of that energy will come back with the employees to your company.

Why the CreateAthon marathon model?TANGIBLE SERVICE TO NONPROFITSYou will create tangible outputs that enhance nonprofits in your community and offer vital strategic and marketing knowledge that these organizations so desperately need it

OUR PROCESS WORKSAfter 16 years, we know exactly what works and what doesn’t. We’ll work with you to ensure that every stage of your CreateAthon will meet your goals.

IT’S FUNIt’s the most exciting and most fun way to give back to your community. We promise.

What’s in it for my corporation?BE A PIONEER CreateAthon is a progressive charitable giving model with measureable impact. You can be a leader.

MEET GIVING GOALSCreateAthon will help you meet your corporate giving goals and increase volunteer hour goals.

GLOBAL PROMOTION You’ll get access to continuous global promotion through CreateAthon’s large network and outreach.

POSITIVE PRYou will be viewed by both the nonprofit and business communities as a great champion of local charities.

INNOVATIVE SOLUTIONSThe levels of creative and strategic innovation that will surface during this exciting event are amazing and often award winning.

ENERGIZED TEAMYou will have a greatly energized team of employees doing important work that makes a difference to people who deeply need and appreciate it.


CreateAthon @createathon createathon

Reach out to us. We’d love to help you learn what YOU can do in 24 hours.

Peyton Rowe

Executive Director

[email protected]

804-396-4857

Interested?

what can you create in 24 hours?createathon.org/wp-content/uploads/2014/05/corporate_info.pdf ·...

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