WhatClinic.comA better way to choose a clinic

Welcome To Ireland!

Dermot McMahonSenior Sales Executive

Tel: +353 (0) 1 525 3592Email: dmcmahon@whatclinic.com

About WhatClinic.com

WhatClinic.com is a global website

Customers in over 50 countries

Visitors from over 200 countries and territories

Over 1,000,000 visits per month

Profitable company with 35 employees based in Dublin

Founded in 2007 as a medical tourism website

About WhatClinic.com

Our goal is to help patients get treated

Easy access to hard to find information

Email and phone contact details

Choice of clinics where possible

Reviews, feedback, customer service awards

Reminders to both clinics and patients to continue contacting each other

WhatClinic.com/Latvia

The bad news first…

WhatClinic.com/Latvia from Ireland

WhatClinic.com/Latvia

WhatClinic.com

270

6,700

10,400,000

WhatClinic.com TrafficNov 2011 to Oct 2012

WhatClinic.com/Latvia

It’s not really that bad though!

WhatClinic.com/Latvia

WhatClinic.com/Turkey

6,700

75,800

WhatClinic.com/TurkeyMost Popular European Medical Tourism

Destination

WhatClinic.com/Latvia

Good news! 49% traffic growth for pages about Latvia year on year

Nov 2010 - Oct 2011 Nov 2011 - Oct 2012

4,500

6,700

Visitors ToWhatClinic.com/Latvia

WhatClinic.com/Latvia

70% email enquiry growth for Latvian clinics!

Nov 2010 - Oct 2011 Nov 2011 - Oct 2012

230

390

Email Enquiries ForWhatClinic.com/Latvia

WhatClinic.com/Latvia

Dentistry and plastic surgery the most popular treatment types

All Others

Fertility Clinics

Laser Eye Clinics

Beauty Clinics

Plastic Surgery Clinics

Dentists

0 50 100 150 200 250

WhatClinic.com/Latvia – Enquiries By Clinic Type

WhatClinic.com/Latvia

Most popular treatments requested:

• Dental Implants

• Teeth Whitening

• Lip Augmentation

• Breast Implants

• Botox

• Liposuction

• Dental Veneers

• IVF

WhatClinic.com/Latvia

Visitors from a wide range of countries, including traffic from Latvia

36%

15%8%

8%

6%

4%

4%

3%

3%15%

LatviaUnited KingdomNorwaySwedenUnited StatesIrelandLithuaniaEstoniaNetherlandsAll Others

Irish Medical Tourism

How big is the Irish medical tourism market on WhatClinic.com?

• WhatClinic.com receives 70,000 visits per year from Irish people looking for treatment outside of Ireland, Northern Ireland and the UK

• 2,100 people make email enquiries for clinics

• They contact more than one clinic – 1.5 per person on average – be the first to answer any enquiry you receive!

• Around 500 will go on to travel abroad for treatment

Irish Medical Tourism

How big is the Irish medical tourism market in total?

• Estimate our share of the market at 5%

• Around 10,000 Irish people travel abroad for treatment each year

• Other channels to reach patients:

• Newspaper & magazine articles – travel sections, health supplements, consumer affairs reporting

• Word of mouth – utilise your existing customers’ friends, family and co-workers

• Social Media – patients expect to find you on Twitter, Facebook

Irish Medical Tourism

Dental Clinics:Which destinations are you competing with for Irish patients?

21%

14%

14%9%

5%4%3%

3%2%

2%

24% TurkeySpainHungaryPolandBulgariaPhilippinesPortugalThailandRomaniaAustraliaAll Others

Irish Medical Tourism

Top destinations for Irish dental tourists are a mix of:

• Traditional European holiday destinations – Spain, Turkey, Portugal

• Classic dental tourism destinations – Hungary, Poland

• Backpacking holiday destinations – Philippines, Thailand

Irish Medical Tourism

What can Latvia do to increase its market share?

• Promote Latvia as a general tourism destination (Embassy)

• Increase awareness of Latvia as a medical tourism destination (Embassy & Clinics)

• Local representation in Ireland and other target countries (Clinics)

• Add information to WhatClinic.com!

Irish Medical Tourism

What are Irish medical tourism patients concerned about?

• Price – Consistently the most important factor according to patients

• Travel costs – Don’t forget flights and accommodation costs have to be added to the treatment costs

Irish Medical Tourism

What are Irish medical tourism patients concerned about?

• Quality – Patients need as much reassurance as possible about the quality of work they will receive. Tell them about your staff’s training, accreditations, number of procedures carried out, etc

• What happens if something goes wrong – Offer written guarantees, find an Irish clinic to be your local partner for potential follow up work

Irish Medical Tourism

What are Irish medical tourism patients concerned about?

• Getting around – Offer transport support including transfers from the airport to the hotel, from the hotel to and from the clinic, etc

• Speaking English – Patients need to know that when they are in the clinic that they can communicate clearly and effectively with any staff they need to speak to. Make sure all marketing materials have been proofed by a native English speaker and that a patient coordinator is available at all times

Questions?

What can we do to help you?

Thanks For Listening!

Dermot McMahonSenior Sales Executive

Tel: +353 (0) 1 525 3592Email: dmcmahon@whatclinic.com