what coffee and population health have in common (@markbehl)
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WHATCOFFEEANDPOPULATIONHEALTHHAVE INCOMMON Mark Behl
MarkBehl.Net@MarkBehl
AT SOME POINT,COFFE WASVIEWED AS A NEWTECHNOLOGY
CURRENTLY, THESYSTEMS BEHINDCONTEMPORARYPOPULATIONHEALTH AREVIEWED AS NEWTECHNOLOGIES
In his book Innovation and ItsEnemies: Why People ResistNew Technologies , Dr.Calestous Juma explores howtechnologies like coffee andpopulation health have hadsuch a hard go of beingaccepted.
Washington Posts' Innovationssat down with Dr. Juma todiscuss the ideas behind thebook.
These are the main takeawaysthey found.
Click for the full WP article
"PEOPLE SOMETIMES OPPOSEINNOVATION EVEN WHEN ITSEEMS TO BE IN THEIR BEST
INTEREST."
1)
"TECHNOLOGIES THAT AREVASTLY SUPERIOR TO THEIRPREDECESSORS, OR DON’THAVE ANY PREDECESSORS,ARE MORE EASILY ADOPTED."
2)
"RESISTANCE TONEW TECHNOLOGIESCOMES FROM THREEKEY CONSTITUENTS,
INCLUDING THEAVERAGE
CONSUMER."
3)
"HUMANS MAKE DECISIONSABOUT NEW INNOVATIONS
WITH THEIR GUT RATHER THANEVIDENCE. "
4)
"PEOPLE FLOCK TOTECHNOLOGIES THATMAKE THEM MOREAUTONOMOUS AND
MOBILE."
5)
"PEOPLE TYPICALLYDON’T FEAR NEW
TECHNOLOGY, THEYFEAR THE LOSS ITWILL BRING."
6)
"TECHNOLOGISTSOFTEN DON’T THINKABOUT THE IMPACTTHEIR INVENTIONSHAVE ON SOCIETY."
7)
"INNOVATION IS NOTSLOW, LINEAR OR
INCREMENTAL — BUTTHE GOVERNMENTDOESN’T REALIZE
THAT."
8)
LOOKED AT TOGETHER, THESEREASONS CAN BE CITED FORTHE SLOW ADOPTION OF
WIDER SPREAD POPULATIONHEALTH SYSTEMS.
FORTUNATELY (LIKE COFFEE,REFRIGERATION, AND THE
INTERNET), WE ARE STARTINGTO SEE THESE SYSTEMS GAINMORE AND MORE FAVOR.