1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

18.2%

22.7%

25%

29.5%

4.5%

YOUR DIGITAL PLAN ALIGNS TO YOUR BUSINESS STRATEGY…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

19.7%

29.9%

26.4%

19.6%

3.4%

YOUR TECHNICAL ROADMAP ALIGNS TO YOUR BUSINESS STRATEGY…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

3.8%

13.2%

41.5%

32.1%

9.4%

YOUR BRAND IS CONSISTENTLY REFLECTED ACROSS ALL YOUR CHANNELS…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

54.5%

29.5%

6.8%

6.8%

2.3%

REAL USERS ARE REGULARLY INVOLVED IN YOUR DIGITAL DESIGN PROCESS…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

67%

23.9%

6.8%

1.1%

1.1%

YOU PROVIDE HIGHLY PERSONALISED EXPERIENCES FOR YOUR AUDIENCE…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

7.7%

27.5%

50.5%

9.9%

4.4%

YOU UNDERSTAND YOUR AUDIENCE’S NEEDS AND HOW THEY INTERACT WITH YOU…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

6.3%

22.1%

25.3%

34.7%

11.6%

YOU UNDERSTAND WHAT QUALITY CONTENT MEANS FOR YOUR BUSINESS…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

15.1%

20.4%

18.3%

31.2%

15%

YOU KNOW WHAT CONTENT PERFORMS BEST…

1. Not at all

2. A little

3. So so

4. Pretty darn good

5. Great, perfect

16.8%

31.6%

28.4%

21.7%

2.1%

YOU TARGET YOUR CONTENT TO YOUR PRIORITY AUDIENCE...

CAROLINEWATKIN