what designers can learn from cities
Post on 18-Sep-2014
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DESCRIPTION
Principles from urban design that can be applied to experience design, based on Kevin Lynch's book on Good Urban Form. (My presentation from An Event Apart 2011-2012)TRANSCRIPT
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PROJECT
BY FROMALEXA ANDRZEJEWSKI (@LADYLEXY) FOODSPOTTING.COM
LEARNING FROM URBAN DESIGN:10 NEW WAYS TO EVALUATE EXPERIENCES
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NAVIGATING JAPAN WITHOUT AN IPHONEWHERE AM I? HOW DO I GET BACK? WHAT KIND OF PLACE IS THIS?
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I MASTERED THE TRAIN SYSTEM IN A DAY.STRUCTURE
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I FELT CONFIDENT & COMPETENT.CERTAINTY
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I COULD FIND WHAT I NEEDEDMEANING
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THOUGH ALMOST OVERWHELMING...ACCESS
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EVERY NEIGHBORHOOD WAS MEMORABLE.SENSE OF PLACE
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It was an amazing experience!In fact, it was the inspiration behind my startup, Foodspotting.
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What made this a good experience? And how can these same qualities apply to digital experiences?
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We know how to evaluate usability...
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But how can we evaluate experiences?
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Learning from Cities“It is a common feeling that most urban places are less than satisfactory... if we could articulate about why we feel that way, we might be prepared to make effective changes.” -Kevin Lynch
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A language for describing experiences.
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10 DIMENSIONS FROM GOOD CITY FORMFOR EXAMPLE, HOW TRANSPARENT IS A PLACE?
TRANSPARENCY
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1: Sense of MeaningDoes it tell a story? How is the form a reflection of values? Can people read the environment?
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SENSE OF MEANING: URBAN EXAMPLESVISUAL CUES... LOTS OF VISUAL CUES
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SENSE OF MEANING: DIGITAL EXAMPLEFOODSPOTTING’S HOMEPAGE
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What story do you want to tell and how can you use the language of design to communicate it?
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2: Sense of PlaceDoes it leave an impression on the senses? Is it memorable?
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SENSE OF PLACE: URBAN EXAMPLETHREE DISTINCT NEIGHBORHOODS
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SENSE OF PLACE: DIGITAL EXAMPLESTUMBLR & SCOUTMOB
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What moments do you want users to remember and how can you make them memorable?
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3: Sense of StructureCan you wrap your mind around the structure? Does the design yield accurate mental maps?
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SENSE OF STRUCTURE: URBAN EXAMPLESTHE YAMANOTE LINE
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SENSE OF STRUCTURE: DIGITAL EXAMPLEPATH
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If you look at a page or screen in isolation, is it evident where it fits into the bigger picture?
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4: Sense of UnfoldingDoes it get better the more you explore? Is the first time experience tempered so as not to be overwhelming?
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SENSE OF UNFOLDING: URBAN EXAMPLESSHIBUYA ON MANY SCALES
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SENSE OF UNFOLDING: DIGITAL EXAMPLESFOODILY
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What is the #1 thing you want people to do on their first visit? Their second? Their third?
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5: Sense of TransparencyCan you see signs of life on the inside from the outside?
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SENSE OF TRANSPARENCY: URBAN EXAMPLESFISH MARKETS & FOOD EXPERIENCES
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SENSE OF TRANSPARENCY: DIGITAL EXAMPLEPINTEREST
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What activities do you want users to engage in? Are people able to learn by example?
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6: FitDoes the design of a place anticipate and facilitate people’s desired actions so seamlessly that it makes you feel competent and smart?
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FIT: URBAN EXAMPLESSMART STAIRCASES
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FIT: DIGITAL EXAMPLEHASHABLE
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Observe user behavior and ask users questions: Is there any evidence of misfit?
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7: AdaptabilityCan users modify or adapt the structure to increase fit?
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ADAPTABILITY: URBAN EXAMPLESMAKESHIFT PARKS & MEETING SPOTS
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ADAPTABILITY: DIGITAL EXAMPLEFACEBOOK & TWITTER
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Have you noticed any surprising adaptations or workarounds in how users interact with your site or app? What can you learn from them?
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8: AccessHow much and what range of choices are presented to a user at any given time? Is it too many or too few?
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ACCESS: URBAN EXAMPLESSUBWAY STATIONS
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ACCESS: DIGITAL EXAMPLEFAB
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When are users presented with palettes of choices? Are there any choices you could take away?
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9: ResponsibilityDo the users of a place feel a sense of ownership and responsibility for the experience?
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RESPONSIBILITY: URBAN EXAMPLECOMMUNITY GARDENS
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RESPONSIBILITY: DIGITAL EXAMPLESGOWALLA SPOT FIXER, FACEBOOK COMMENTS, QUORA REPUTATION
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How can you increase users’ sense of responsibility?
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10: CertaintyCan people trust in the systems of control? Does the environment act in predictable ways?
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CERTAINTY: URBAN EXAMPLESTRANSIT INFORMATION
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CERTAINTY: DIGITAL EXAMPLEMINT
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What are the most anxiety-inducing moments in your site or app? What sights/sounds/interactions could reduce this anxiety?
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Evaluating ExperiencesTen “Lenses” or ways of seeing your designs
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1. Sense of Meaning: Does the design tell a story?
2. Sense of Place: Is it memorable or are there memorable moments?
3. Sense of Structure: Can you tell how the pieces and parts fit together?
4. Sense of Unfolding: Are options revealed over time vs. thrown at users all at once?
5. Sense of Transparency: Can you observe and learn by observation?
6. Fit: Does it make people feel competent? Is there any evidence of misfit?
7. Adaptability: Can it be repurposed in novel ways?
8. Access: Are people confronted with the right number of choices at the right time?
9. Responsibility: Do people feel ownership of the experience?
10. Certainty: Can people trust in the system?
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SENSE OF MEANING?ARE WE TELLING THE RIGHT STORY?
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SENSE OF UNFOLDING?DOES THE EXPERIENCE GET BETTER AND BETTER AS YOU GO?
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FIT?ARE THERE ANY SIGNS OF POOR FIT WITHIN FOODSPOTTING?
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ADAPTABILITY?ARE OUR DESIGNS ADAPTABLE AND ARE WE LEARNING FROM ADAPTATIONS?
GUIDES
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ACCESS?ARE WE GIVING PEOPLE THE RIGHT NUMBER OF CHOICES?
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1. Sense of Meaning: Does the design tell a story?
2. Sense of Place: Is it memorable or are there memorable moments?
3. Sense of Structure: Can you tell how the pieces and parts fit together?
4. Sense of Unfolding: Are options revealed over time vs. thrown at users all at once?
5. Sense of Transparency: Can you observe and learn by observation?
6. Fit: Does it make people feel competent? Is there any evidence of misfit?
7. Adaptability: Can it be repurposed in novel ways?
8. Access: Are people confronted with the right number of choices at the right time?
9. Responsibility: Do people feel ownership of the experience?
10. Certainty: Can people trust in the system?
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Now go forth and create great experiences!
-ALEXA ANDRZEJEWSKI @LADYLEXY
@FOODSPOTTING
W W W. A N E V E N TA PA RT. C O M / 2 0 1 1 / S A N F R A N C I S C O / S L I D E S /