Free Writing and

Paid Writing

in a Digital World

For more information

People will pay for writing:• if they have no alternative

People will pay for writing:• if they accept that the type of writing is paid writing

People will pay for writing:• if they see value in the writing

There are various reasons that people might charge for writing:

• History• Perceived quality & perceived self-worth

• Marketing• Positioning

There are various reasons that people might charge for writing:

• History - traditional publishers usually charge for books

There are various reasons that people might charge for writing:

• but the publishing industry is subject to digital disruption

There are various reasons that people might charge for writing: • Perceived quality and perceived self worth

There are various reasons that people might charge for writing: • People will pay for some writing, so the author and

publisher charge accordingly - eg. established authors

There are various reasons that people might charge for writing: • The author’s reputation and popularity come into

play here.

There are various reasons that people might charge for writing:

• Marketing - demand for paid writing can be built by a marketing campaign.

There are various reasons that people might charge for writing: • Marketing - If people can be convinced of value,

they can be convinced to pay.

There are various reasons that people might charge for writing: • Marketing - writing can be packaged into a

course or other package which may be easier to sell.

There are various reasons that people might charge for writing:

• Positioning - Some writing is only offered for sale. If readers want it, they have to pay.

There are various reasons that people might charge for writing: • Positioning - It seems that people will consume a vast amount

of free writing, but will pay for particular types of writing.

So what is the secret of writing that people will pay

for?The confidence of those presenting the writing

in only offering it as paid writing.

So what is the secret of writing that people will pay

for?The marketing of those presenting the writing in

convincing people that the writing represents value.

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