Fraser Bradshaw

What do great leaders do to engage their employees?

Our comprehensive approach to online developmentThat depends: how do you define a great leader?

To do something good, you’ve got to fight against something bad.

So, what are you fighting against?

Our comprehensive approach to online developmentWhat do great leaders do to engage their employees?

1. Honesty

2. Ability to delegate

3. Great communicators

4. Sense of humour

5. Confidence

6. Commitment

7. Positive attitude

8. Creativity

9. Intuition

10.Ability to inspire

Our comprehensive approach to online developmentWhat do great leaders do to engage their employees?

“You basically stuff the place full of talent and allow that talent

to bloom. So you have to have something that makes the great

people want to come and work for you. And it’s never money.

You can always earn more money at a bad agency because

they need you more.”

Engagement:

bonded together by the same set of values, attitudes and aspirations

“…have something that makes the great people want to come and work for

you.” David Abbott.

Our comprehensive approach to online developmentBig is no longer a measure of ‘trust’

Our comprehensive approach to online developmentBusinesses now ‘ark brands’

Our comprehensive approach to online developmentPeople don’t connect through ‘process’

Our comprehensive approach to online developmentPeople connect through ‘beliefs’

What about the creative/media world?

Our comprehensive approach to online development5 sustainable leadership themes

Keep thinking forward

Our comprehensive approach to online developmentInnovation: the new economy

Our comprehensive approach to online developmentInnovation: the new economy

I am in the business of…

10 jobs that didn’t exist 10 years ago

Lessons learned

Our comprehensive approach to online developmentsaintnicks: year one

Our comprehensive approach to online developmentLearning from old traditions…

Our comprehensive approach to online development…to evolve

About us

A set of guiding principles

Founded in St Nicholas Market, a place of market trade since 1743. A vibrant and diverse

market place – it’s why we liked it.

The sons of market-stall traders, it inspired our agency philosophy and our agency beliefs.

• To create ideas (insight, campaigns and content) that take our clients further

• To instill a real sense of personal pride in what we do

• To invest in capable and determined people and brands; those with entrepreneurial spirit

• To be collegiate, collaborative and seek to add value

• To bring out the best in our people, in businesses and in brands

We bring out the best

in brands

We recognise that clients want more from an agency; that value is placed on closer

working relationships with clients and a commitment to stay close to them.

Closer to the issues, opportunities and closer to the insights that matter.

Closer is smarter.

Embrace societal trends

Create new ventures

TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests

Information // Market intelligence // Insight // Media Agency of the

Decade

Be consistent

Staff reviewed within a consistent matrix:

Knowledge

Skill

Interest

Attitude

Personality

Can’t change = can’t stay

Easy to change

Difficult to

change

Check and check again

100% staff pride in the agency

Employee engagement: ‘say it as you see it’

Questions

1. Keep learning

10. It’s not an option 9. It’s your job to manage the relationship between Co &

employees

8. Vision, Mission & Values

7. Collegiate beats Corporate

6. Intellectual engagement

5. Affective engagement4. Social engagement3. Unique Ability Teams

2. Explore outside your category

What do great leaders do to engage their employees?

“…have something that makes the great people want to come and work for you.”

Questions?

Bristol

Temple Studio

Temple Gate

Bristol BS1 6QA

T: 0117 927 0100

London

31-35 Kirby Street

Farringdon

London EC1N 8TE

T: 0207 492 1978

For further information

www.saintnicks.uk.com