WHAT DO I DO WITH SNAPCHAT?

AGENDA

1. What Is Snapchat?2. Audience3. Products4. User Flow5. Key Highlights6. How Brands Are

Using Snapchat7. Appendix

WHAT IS SNAPCHAT?Facts:

• Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)

• About 8M Snapchat Downloads

• The App allows users to:

• Take Photos

• Record Videos

• Add Text and Drawings

• Send “Snaps” to a “controlled” recipients

• “Snaps” can last from 1-10 seconds

• Snapchat Stories can last 24 hours and up to 25 seconds

SNAPCHAT’S AUDIENCEWho They Are:

• 13-23 years of age

• Millennials who want to:• Share embarrassing or funny photos/videos• Share moments without anxiety of permanence• Use their image to speak their thoughts

• Snapchat is user-friendly / about 350M “snaps” are sent a day

Kevin, 18"I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."

SNAPCHAT’S PRODUCTSSnapchat Stories:

• Launched in October 2013• Fun and Ephemeral

• Link photos and videos together to create stories• These stories/”snaps” last for 24 hours

Snapchat Kidz:• Launched in June 2013• Create photos and videos, but are not shareable

Snapchat Replays: • TBD

Introducing Snapchat Stories

SNAPCHAT’S USER FLOW

USER FLOW

Wishing for Summer!

1. Log into Snapchat 2. Take photo/video3. Add text or drawings to image

4. Choose viewing time 5. Choose what friends can view 6. Send

How Brands Are Using Snapchat

Acura Snapchat

KEY HIGHLIGHTSPros: • Drawing/Writing on photos and videos• The image is temporary • Space is not an issue • Teaching the next generation about Snapchat• User-friendly

Cons: • Images do not actually disappear• Sexting• 10 boys (ages 13-15) in Canada arrested for sharing

explicit photos of a teenage girl • Screenshots

• Members receive notifications• Glitches, Stolen Accounts, 4.6M Hacked

Megan, 14

“It’s so easy, it’s like sending a text.”

Luke, 16

“I use this app everyday.”

Nathan Jurgenson, Researcher for Snapchat

“Snapchat is Social Media that is temporary.”