A BID talks the talk and walks the walk. A BID has teeth to get things done. A BID makes tangible, visible and real accomplishments to improve a district – day in and day out. A BID cleans up garbage, weeds, graffiti, dumping, and other forms of blight before they take root. A BID dispatches manpower dedicated to cleaning and maintaining the public rights of way. A BID beautifies the district through special plantings and median strip projects. A BID deploys an organized team of security ambassadors, fanned out districtwide to establish a reliable, visible and ongoing welcomed presence. A BID provides for a better visitor experience through pedestrian escorts and motorist assists from hospitality ambassadors who offer a sense of safety and community. A BID protects property owner and public assets by maintaining constant and vigilent focus on the specific needs of the district. A BID engages in active and cooperative collaboration with OPD and other public and private agencies to make the district safer. A BID directs resources where they’re needed, when they’re needed. A BID attracts people and business to the district through the hosting of largescale public events. A BID works to reduce commercial vacancy and attract new business. A BID goes beyond maintaining status quo by actively promoting, branding and marketing the district. A BID doesn’t just talk – a BID does. BIDs all over Oakland are having enormous positive impact on the areas where districts have been formed -- from Rockridge and Montclair, to Downtown, Uptown, Telegraph, and Temescal. Sans redevelopment’s availability as a tool for economic development, amid budget constraints that disallow OPD from being fully staffed for the foreseeable future, and knowing Public Works now provides service on a complaint-driven basis, property owners throughout the city are realizing the need to take control of their own destinies. By doing so, and assessing themselves in a manner they deem affordable and appropriate, they reap the benefits of having a BID at their disposal, devoted to performing the services they themselves choose in making the district stronger and more vibrant. A BID’s property owners hold in their hands the power of district transformation.

It is AABA’s position that the formation of a BID is necessary for the Hegenberger Corridor – that what property owners and stakeholders stand to lose in the long run through inaction that slowly allows degredation of our city’s gateway is greater than the investment to be made in supporting its proper upkeep and the safety of those who shop, work, eat and visit here. A BID will allow the business park to be all it can and should be. More information about the Airport Area BID can be found at www.airportareabid.org.

AABA’s proposed Airport Area BID stands tall as a pillar of economic development.

Top to bottom: deferred maintenance on Hegenberger Road, weeds on Pardee Drive, graffiti along UP tracks, crime stat report. Left: hanging baskets are being used by Downtown’s BID to provide a signature streetscape feature for that area of Oakland.

Airport Area BID What does a Business Improvement District do?