what does a great customer journey look like?

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SMEs Disrupted Lessons you need to learn to improve the customer journey. Pete Steger Head of Business Development at Kabbage Featured Speakers Luka Ivicevic Co-Founder and Head of Growth at Penta George Bevis CEO of Tide Sigridur Sigurdardottir Chief Customer and Innovation Officer UK at Santander

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Page 1: What does a great customer journey look like?

SMEs Disrupted Lessons you need to learn to improve the customer journey.

Pete Steger Head of Business

Development at Kabbage

Featured Speakers

Luka IvicevicCo-Founder and Head of

Growth at Penta

George BevisCEO of Tide

Sigridur SigurdardottirChief Customer and

Innovation Officer UK at Santander

Page 2: What does a great customer journey look like?

Hosted by 11:FS / LinkedIn

Moderated by David M. Brear, Co-Founder and CEO of 11:FS

David is CEO and Co-Founder of 11:FS. Named amongst the Top 100 Most Influential FinTech Leaders of 2016, he's one of the most recognized and influential

people in financial services. At Lloyds Banking Group and Aviva, David delivered large-scale digital transformations, then led Gartner's Global Digital Banking

practice before founding 11:FS. @davidbrear

Page 3: What does a great customer journey look like?

Discussion PointsThe pain points of SME customers and how innovative companies

are giving them their lives back

The moments that matter most in the SME customer journey

How incumbents and new players work together to create better customer experiences

How regulation can benefit customers

What the future of marketing to SMEs could look like

The difference in approach between FinTech and incumbents in getting people to adopt products

Page 4: What does a great customer journey look like?

SME Market OverviewCustomer demand

• needs, challenges, jobs to be done

Regulation • PSD2, micro enterprise, Treating Customers Fairly

Technology • disruption, new competition, partnering, opportunities

Page 5: What does a great customer journey look like?

Taking the pain out of the account opening process

Mobile only offering

Accounts tailored to specific segments

Page 6: What does a great customer journey look like?

One-stop shop on desktop

Page 7: What does a great customer journey look like?

An array of choices for SMEs

Page 8: What does a great customer journey look like?

SMEs Disrupted Kabbage

Small business loans for the real world. Get quick access to working

capital with a Kabbage line of credit.

Penta

In a world of AirBnB and Uber, why can’t business banking be

just as easy? We're building the most

powerful business bank account in Europe and we want you with us.

Tide

Get the business banking service you deserve. Tide is a business

current account packed with powerful tools

that save you time and money

Santander

Our purpose at Santander UK is to help people and businesses

prosper. We are a leading financial services provider, offering a wide range of personal and commercial

financial products and services.

Page 9: What does a great customer journey look like?

Thank you

Sigga SigurdardottirManaging Director - Chief Customer and Innovation Officer Santander uk

Sigga SigurdardottirChief Customer and Innovation Officer

Working Capital for SMEs at Santander

Page 10: What does a great customer journey look like?

Thank you

Sigga SigurdardottirManaging Director - Chief Customer and Innovation Officer Santander uk

Accessing growth capital that works for me is hard.

Prue

Page 11: What does a great customer journey look like?

Working Capital LoansSantander Working Capital Loans with Kabbage is now available for all UK clients off the success of the November 2016 Beta launch

First completely paperless product within Santander (and the UK for Business from a major bank)

Simple online application

Fully mobile responsive

Approved credit limit in minutes

Loan funds within 24 hours

Transaction level scoring with potential to link to eBay, PayPal to be able to make a better lending decisions based on real business performance

Ideation approved (exco)Oct - 2015

Core team set-upNov - 2015

Kick-offDec- 2015

DiscoveryJan - 2016

DesignMarch - 2016

BuildMay - 2016

TestingJuly - 2016

Alpha (closed customer) launch

August - 2016

Beta (external) launch

November - 2016

Page 12: What does a great customer journey look like?
Page 13: What does a great customer journey look like?
Page 14: What does a great customer journey look like?

SMEs disrupted Kabbage

https://www.kabbage.com

Penta

http://www.getpenta.com

Tide

https://www.tide.co

Santander

http://www.santander.co.uk

11:FS

https://11FS.com

Linkedin

http://linkedin.com