DAVID MCARTHUR ASKED ME TO HELP HIM DEFINE AND BRAND HIS DESIGN PRACTICE MORELLO.USING MY RAPID INSIGHTMETHODOLOGY, WE HONED IN ON ALUCRATIVE POSITIONING HE LOVED - THE FORMS EXPERT.WE THEN DEFINED HIS EXPERTISE IN A WAY CLIENTS WOULD BUY, WITH THE FOLLOWING MINI-PITCH.

ENJOY.

A FORM IS NOT

A FORM

IT’S A REFLECTION OF YOUR COMPANY’S

PERSONALITY

I make forms humanHUMANI Make Forms

Ntuitv

Charming(no, really)

I HELP CLIENTS SUCCEED

I made the complex simple with Fidelity International’s new retirement forms.

Calls to the Fidelity helpline decreased 72%.

I took RSA’s pension form and turned it into an interactive guide, full of humour and helpful

advice.

For the first time in RSA history, clients actually commented on the form – favourably.

I personalized dunnhumby’s employee benefit form and eliminated long, drawn out answers.

Form completion time went from 25 minutes to 5 minutes.

I can make your forms humanIn one afternoon, for $2,000, I can point out at least 10 elements of your forms that could be changed to boost your customer approval rating. Or your money back.

(Notice: no fine print)

David McArthur

T: 250 514 8680 C: david.mcarthur@morello.ca W: www.morello.ca

LIKE WHAT I DID FOR DAVID MCARTHUR?SHALL WE DO ONE FOR YOU?MARC@MARCSTOIBER.COM