Open Social Media: Where we tell it like it is

Open Social Media Education

A Captive Touch Initiative

Host: Sherry Nouraini Founder/President Captive Touch

Open Social Media: Where we tell it like it is

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• Use the Hashtag #opensm

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•Questions? Ask on my G+ profile

Open Social Media: Where we tell it like it is

Topic of Our Workshop Today

What does it take to be effective

On Twitter?

Open Social Media: Where we tell it like it is

Your greatest challenge is to be foundand remembered

Open Social Media: Where we tell it like it is

My advice

• Start with your business objectives• Know your audience• Be focused• Be patient• Take the time to build your rightful place on Twitter by building relationships

This is all big talk, let’s get specific

Open Social Media: Where we tell it like it is

How do you find your audience?

• Twitter gives you all the tools

1. #Discover2. Search3. Lists

Open Social Media: Where we tell it like it is

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Open Social Media: Where we tell it like it is

The #Discover tab offers manyopportunities for finding your audience

Open Social Media: Where we tell it like it is

The Search function allows you toFind people based your own criteria

http://search.twitter.com

Open Social Media: Where we tell it like it is

Open Social Media: Where we tell it like it is

Open Social Media: Where we tell it like it is

Open Social Media: Where we tell it like it is

Once you find people with whom you want to build relationships, assign them to lists

1. Create a number of categories for the type of people you want to meet

• If you are a photographer Wedding planners New moms

2. Create a list for each group on Twitter (up to 20)

3. When you find and follow them, assign them to lists

Open Social Media: Where we tell it like it is

Where you’ve been listed

Lists you’ve madeOr lists you’ve subscribed to

Open Social Media: Where we tell it like it is

Why are lists so powerful?

1. They allow you to organize your stream

2. They help you to prioritize your interactions

3. Other people’s lists

• Subscribe to their lists• Follow the people on their lists

Open Social Media: Where we tell it like it is

How to be found?• Now the real work begins• Spend at least 1 hour each day:

1. Share links to your blog posts2. Share links to articles (that you have read) related to your industry3. Read updates from people on your lists and retweet (RT) them. Include a comment with the RT if possible4. And most importantly, start a conversation5. Pay attention to your @Connect stream to see who is engaging with your updates

Open Social Media: Where we tell it like it is

Another great way to be found Twitter Chats:

• A group of people having a chat on Twitter usually centered around a topic. #Whatever

Wikki for Twitter chats:http://bit.ly/Twitterchatlist

Crowdsourced chats: Not all chats are created equal

http://bit.ly/Crowedsourcedchats

Open Social Media: Where we tell it like it is

Twitter has its own culture, respect it or You’ll be un-followed

Survey asked: What would make you unfollow?• Offering little value• Auto posting from Facebook• Too many back to back posts• Offensive and vulgar language• Auto DM• Constantly selling• No activity for 15 days or more• Too many quotes• Get rich schemes• Not replying to conversationsFor a complete list visit http://bit.ly/Twitterpoll

Open Social Media: Where we tell it like it is

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http://bit.ly/feedback_sm

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