what does the future hold? ai, machine learning...
TRANSCRIPT
W H A T D O E S T H E F U T U R E H O L D ?
A I , M A C H I N E L E A R N I N G & P R E D I C T I V E A N A LY T I C S
Ross KramerFounder & CEO
Modern Marketing Sweatshop
A RT I F I C I A L I N T E L L I G E N C E
NARROW VS. BROAD
(And what it means for you)
Labradoodle or Fried Chicken
Apple or Barn Owl
Chihuahua or Blueberry Muffin
AI is Poised to Revolutionize Marketing but it Lacks Understanding and Adoption*
80%Of marketing executives
predict AI will revolutionize marketing
26%Have a very confident
understanding of AI
10%Are currently
using AI at work
*Asked among B2B marketers manager level or higher at companies with 250+ employees
AI 2 ARTIFICIAL INTELLIGENCE +ACTUAL INTELLIGENCE
Jcat…[email protected]
AI 2 ARTIFICIAL INTELLIGENCE +ACTUAL INTELLIGENCE
Lis t rak Roadmap Themes
CRM
Identity Resolution
Rest API
SMS
PUSH
Predictive Analytics
Typical Binary Classification Prediction Curve
L
LOW LIKELIHOOD TO BUY
HIGHERLIKELIHOOD TO
BUY
60-Day Predicted Buyer Experiment
WE’RE SENDING EMAIL TO PEOPLE WITH LOW LIKELIHOOD TO BUY
HIGH LIKELIHOOD TO BUY
NO EMAIL SENDS
40 Day Test
1. Predictive analytics system found 112,000 email addresses NOT on the active file that were higher than average likelihood to convert.
2. Merchant actively mailed to this segment for about a week.
3. 27,000 “predicted buyers” became part of the daily active file.
60 Day Buyer Predictive Segment Results
4 0 D A Y T E S T
Metric Percentage Delta
Open Rate -39.1%
Click Rate +5.5%
Conversion Rate +76.6%
Revenue Per Email Sent +100%
P R E D I C T I V E A N A LY T I C SC R M E X A M P L E S
Subscriptions by Source
Predicted Purchase by Subscription Source
Predicted Purchasers by Subscription Days
Probability of Purchase by Category Count
Probability of Re-Purchase by Category Purchased
Resources
• Listrak CRM• Listrak CRM: Bridging the Gap between Data and Actionable Insights• SMS Marketing: Why You Need It and Where to Get Started• Mobile Marketing Strategies: Using SMS and MMS Together• Mobile Marketing with Listrak• Listrak API for Developers• Who Will Adopt Artificial Intelligence in 2018?
Thank You.
