1

What does your data say about you?

75% 419m 20m

of consumers do not trust brands with

their personal data

people have ad-blockers

installed on their

smartphone

or 4% of global revenue fine for non compliance with the new EU

GDPR

3

Data Silos

4

Decentralised data

Now

In Progress

Next

Health

Devices

CareerDemo-graphic

s

Psycho-graphics

Social Media

Home Finance

Media consump

tion

Basic profile

Income

Life stage

Likes

Household make-

up

Smart home

devices

Posts

Topics

Basic profile

attributes

Friends / followers

Financial products

Account Activity

Step count

General wellbeing

DNA

Healthconditions

Mobile devicedata

Mobileapps

Installed

Mobile app

usageMobile

Location

Mobile web

usage

Spendinghabits

Job role & status

Activity patterns

Smart meter

Personality Traits

Intelligence

Political views Interests

Happiness

Careertraits

Values

Carer status

Disability status

Laptop web

usage

Photos

Connected Wearables

Education

Skills & Experienc

e

Automotive

behaviours

Citizens empowered with their data

STRICTLY CONFIDENTIALCopyright Citizenme 2016

Annual salary

Sleep

Height, weight,

BMI

Nutrition

Blood type

Sports /Activities

Product usage

Habitat

Attitudes

Sentiment

Influence

⇋

Potential size of the PIMS market

(UK)

SOURCE: CTRL SHIFT

£16.5 bn

Me2B Economy

Better for everyone…

Citizens

Business

Society