REAL TIME REPORTING Experiential can learn from retail

iD Experiential 2013

Retail giants have monitored shopper behaviour for some

time…

…But now this technology is accessible to more than just the major players!

Through the use of sensors retailers can tell…

distribution of staff…

When’s the busiest time of day in-store to ensure

… and stock control

Or least effective

Which POS designs and displays are most effective

- So they can be changed!

And convert the most sales!

Which staff engage with the most consumers

However this technology can be used for experiential campaigns too

…or pop-up shops and bars

And this could be a game changer for some brands in the field

Now we have developed sensors and software that are…

Experiential and pop-up campaigns are temporary, brands therefore need access to data fast if they want to optimise them immediately.

These sensors

Work in

Real-time

This is how it works

iD DB

So now brands will be able to….

Compare data across locations

As part of a national roadshow

Real-time a/b testing

Allowing decisions to be made instantly

Understand dwell time

And length of engagement

Monitor trends across different:

Environments

Times of the day

Stand designs

To find out more contact iD

www.iDagency.com

020 7428 1479