what have you leaned from your audience feedback

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WHAT HAVE YOU LEANED FROM YOUR AUDIENCE FEEDBACK? SHAUN HUGHES

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Page 1: What have you leaned from your audience feedback

WHAT HAVE YOU LEANED FROM YOUR AUDIENCE FEEDBACK?SHAUN HUGHES

Page 2: What have you leaned from your audience feedback

QUESTION 1 & 2

We asked these questions in order to get an idea of the types of people that our survey results were going to be a projection of. Question 1 tells us that almost 70% of those involved in the survey after watching the documentary and exploring the ancillary texts were female. Question 2 presents the fact that more than 65% of the survey takers were between the ages of 16-24, in our formal proposal we outlined our target audience to be 13-50, in hindsight this may be a bit broad ranging. However, 20% of our survey takers were 46 and over.

Page 3: What have you leaned from your audience feedback

QUESTION 3From question 3 in the survey, we found out that 33 of the 39 responses outlined that make up is the main theme or topic that is expressed in the 5 minute extract of our documentary and our ancillary texts(radio trailer and newspaper advert). This shows clear synergy between our productions as they all explicitly explore the topic that they claim to, the answers also suggest that all 3 productions are relatable and identifiable to each other. We explored different aspects of make up such as special effects and semi permanent make up whilst maintaining a clear theme, this is a success.

Page 4: What have you leaned from your audience feedback

QUESTION 4

Almost 80% of those that looked our newspaper advert decided that it would stand out in a newspaper or on a billboard. This may be due to the striking image in the middle of the advert, alongside the bold red box around the catchy slogan. I feel like we have completed this task well as our advert is appealing to the audience.

Page 5: What have you leaned from your audience feedback

QUESTION 5

Question 5 links directly to the previous question, the responses show us that the red that we used in the newspaper advert links to the topic of our documentary. We chose to use a bold red because we felt that it tied in with the current bold lipstick trend, giving the documentary a current feel to it.

Page 6: What have you leaned from your audience feedback

QUESTION 6

Question 6 again links to question 4 and 5, the responses tell me that the newspaper advert effectively, with almost 75% of respondents providing me with this information.

Page 7: What have you leaned from your audience feedback

QUESTION 7

Question 7 is in relation to our target audience, in our formal proposal we outlined that we would target our product at those aged 13-50, nearly 85% of respondents told us that the minimum age of 13 was appropriate.

Page 8: What have you leaned from your audience feedback

QUESTION 8 & 9

Question 8 and 9 are linked as they are both about the music. Virtually 90% of our respondents said that our music was relevant to the footage in the documentary. Question 9 tells us that the music bed and the audio in the documentary worked well together, with 87% of respondents voting yes. We used pop music as we felt that this genre of music related to the topic well.

Page 9: What have you leaned from your audience feedback

QUESTION 10

This question is in relation to how professional the documentary feels when watching it, 87% of our respondents said that it appeared to be to a professional level. This should be because of the professional state of the art equipment that we used, such as the HD video camera and the tripod, which helped us to get a crystal clear and steady shot.

Page 10: What have you leaned from your audience feedback

QUESTION 11

Question 11 is similar to question 6, as they are both in relation to the advertising of our documentary. Almost 80% of the respondents said that the radio trailer was effective in its encouragement to watch the documentary. Our enthusiastic voice over and quotes that entice the listener into the rest of the documentary is key to its success.

Page 11: What have you leaned from your audience feedback

QUESTION 12

The response to question 12 was largely positive, with more than 70% of those who answered saying that the 5 minute extract was completed to a professional standard. This is similar to question 10, the state of the art equipment as well as our meticulous planning aided us in producing a professional quality product.

Page 12: What have you leaned from your audience feedback

QUESTION 13

Question 13 received good feedback, most of our respondents said that our newspaper advert was also completed to a professional standard. With one person saying that it is a copy of other Channel 4 print adverts, but I will take this as a positive thing as we intended to follow the codes and conventions of channel 4 print adverts,

Page 13: What have you leaned from your audience feedback

QUESTION 14

Our radio trailer was also a success as the majority of people who responded said that this was as well completed to a professional standard. The quality of the voice over is thanks to the radio studio which aided us in gaining a clear audio, and the quotes used are effective in making the audience want to see what happens in the documentary.

Page 14: What have you leaned from your audience feedback

QUESTION 15 & 16

Question 15 of our survey asks the respondents to rate the overall quality of the documentary, newspaper advert and radio trailer as a trio. Out of all 39 responses, almost 85% rated our pieces either good or excellent. And in question 16, over 65% of those who watched the extract, viewed the newspaper advert and listened to the radio trailer said that they would watch the full documentary. I would view this as a success as the 32% who said no or unsure could relate to the fact that 30% of respondents were male and this may be a topic that they would not engage with.