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What Images Should I Use On My Yard Signs?

•Incorporating images into your yard sign marketing elevates your signs to a higher level.

•Although content is key for conveying a strong business message, images are the icing on the cake.

•The wrong kind of image can do more harm than good, so choose your pictures carefully.

•There are a variety of visual elements to include in your yard signs—here’s what you need to know.

•High-quality, high-resolution pictures are crucial for any form of sign marketing.

•These are easier to see clearly and make your lawn sign look more professional and authoritative.

•A yard sign with pixelated pictures looks cheap and home-made, which is not the message you want to send.

Resolution

•Your pictures should also be eye-catching and unique.

•Some businesses use pictures that are over-the-top and not necessarily related to the business at-hand.

•This can be effective, but make sure the effect is humorous as opposed to unprofessional.

Eye-Catching

•If the goal of your yard signs is to sell your products and services, use pictures of them!

•For signs that are advertising a sale or special, feature the discounted products to get customers’ attention.

•A professional photo will stand out more than one you took on your own.

Sales-Driven

•Some lawn signs are used to “sell” a reputation.

•If you are a political candidate, a real estate agent, or even a small business owner, part of your marketing should be selling yourself.

•You want to connect with potential customers (or voters), so use pictures of yourself, your family, etc. in your sign marketing.

•This shows your personality and gives you a opportunity to connect with the viewer of your signs.

Personality-Driven

•Consider the aesthetic aspects of your lawn signs.

•Get creative using images, backgrounds, textures, etc. that make your signs stand out.

•Use your business logo (or create one if you don’t already have one).

•Don’t be afraid to use graphic elements to give your sign a more polished and unique look.

Aesthetic-Driven

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