what iphone/ipad apps to create, whom to target, tips for production

iSpreadNews.comiSpreadNews.com - - iPhone/iPad apps promotion agencyiPhone/iPad apps promotion agency

What iPhone/iPad apps to What iPhone/iPad apps to create and whom to target create and whom to target

and how to produce and how to produce iPhone/iPad apps iPhone/iPad apps – –

recommendations by iPhone/iPad apps promotion recommendations by iPhone/iPad apps promotion agencyagency

[email protected]@iSpreadNews.com

DO NOTDO NOT produce games:produce games:• Humans can live without games. It’s difficult Humans can live without games. It’s difficult to live without toolsto live without tools..• It’s very difficult to compete with big players It’s very difficult to compete with big players ((like “gameloft”like “gameloft”) ) in cross-promotion and in cross-promotion and marketingmarketing. . • It’s more difficult to clone tools than gamesIt’s more difficult to clone tools than games..• Game is used (and is popular) during very Game is used (and is popular) during very short time. It’s easier to earn $100 per day for short time. It’s easier to earn $100 per day for a year than $1500 per day for a montha year than $1500 per day for a month..


Game production is a lottery.Game production is a lottery. There is a There is a big chance big chance (9(98.58.5%)%) not to cover even your not to cover even your

expenses!expenses!

There is a big demand for toolsThere is a big demand for tools.. Most tools Most tools are expensive ($5-$10).are expensive ($5-$10).


DO NOTDO NOT stake on iPad-only:stake on iPad-only:• Number ofNumber of iPhone+iPod Touch: 70iPhone+iPod Touch: 70М М ((in usein use))

• NumberNumber of iPads: 2Mof iPads: 2M

• iPad is still not available in all countries.iPad is still not available in all countries.

• iPhone/iPod Touch is always with owner (in the iPhone/iPod Touch is always with owner (in the pocket)pocket). . Can’t say the same about iPadCan’t say the same about iPad..

Conclusion:Conclusion:

Produce for iPhone+iPod Touch +Produce for iPhone+iPod Touch + iPadiPad, , mostly mostly with iPhone in mindwith iPhone in mind


DO NOTDO NOT forget AppStores beside US and English-forget AppStores beside US and English-only marketsonly markets

• It’s difficult to become popular inIt’s difficult to become popular in US AppStoreUS AppStore..• There are a lot of wealthy countries. Even in small There are a lot of wealthy countries. Even in small onesones..• It’s easier to become popular in other countries’ It’s easier to become popular in other countries’ AppStore AppStore • It’s trivial to produce a tool (or any app that is not a It’s trivial to produce a tool (or any app that is not a game) supporting several languagesgame) supporting several languages..• Translation to other languages costs 7 cents per Translation to other languages costs 7 cents per word – i.e. about $50 per language.word – i.e. about $50 per language.


DO NOTDO NOT release unfinished (or non- release unfinished (or non-ideal) productideal) product

iPhone users are used to high quality apps from iPhone users are used to high quality apps from major vendors. So everything should be perfect – major vendors. So everything should be perfect – the app homepage, iTunes description, app the app homepage, iTunes description, app design, youtube video.design, youtube video. Only under these Only under these conditions you can get into What’s Hot and conditions you can get into What’s Hot and Featured by Apple.Featured by Apple.

Avoid any reason for your users to blame your Avoid any reason for your users to blame your app or to be criticized for anything. app or to be criticized for anything.


DO NOTDO NOT try to save on designer’s work try to save on designer’s work

Apple devices are famous for nice design. Apple devices are famous for nice design. Same is expected from apps running on Same is expected from apps running on Apple devices, and people get very Apple devices, and people get very disappointed if apps do not meet their disappointed if apps do not meet their expectationsexpectations..

Nice design helps to get into Staff Picks/ Nice design helps to get into Staff Picks/ What’s new by Apple, boosting sales 5-10 What’s new by Apple, boosting sales 5-10 timestimes..


DO NOTDO NOT make the price too smallmake the price too small

Most people think that all apps that cost $1 Most people think that all apps that cost $1 are junk and afraid to buy itare junk and afraid to buy it ( (unless the app is unless the app is on sale)on sale).. Apple devices are not cheap either, Apple devices are not cheap either, so they are used to spend money!so they are used to spend money!

Nobody would treat Ferrari seriously if it was Nobody would treat Ferrari seriously if it was available for $5k..available for $5k..


DO NOTDO NOT list limitations of your app in iTunes list limitations of your app in iTunes DescriptionDescription

A lot of AppStore apps have incorrect description in A lot of AppStore apps have incorrect description in iTunes – it’s either incomplete, or describes iTunes – it’s either incomplete, or describes limitations like advantages (e.g. “app always limitations like advantages (e.g. “app always requires internet because it has no caching” is requires internet because it has no caching” is described “you always get the most recent data”), described “you always get the most recent data”), does not mention any limitations, have improper does not mention any limitations, have improper screenshots.screenshots. A lot of top paid apps have fake A lot of top paid apps have fake comments.comments.

That is how everybody is doing in AppStoreThat is how everybody is doing in AppStore


Promotion is a mustPromotion is a must

There are 200k apps in AppStore now.There are 200k apps in AppStore now...

It’s fallacy to assume that somebody will notice your It’s fallacy to assume that somebody will notice your app and write about it. Promotion needs to be doneapp and write about it. Promotion needs to be done..

It does not make sense unfinished or unpolished It does not make sense unfinished or unpolished app.app...

Promotion to blogs is the best option. Promotion to blogs is the best option. iSpreadNews.comis the cheapest one.iSpreadNews.comis the cheapest one.


How to study competitors and research a How to study competitors and research a nicheniche

AppAnnie.com – type in the app name and AppAnnie.com – type in the app name and check Highest Ranks for each of the check Highest Ranks for each of the countriescountries..

Study all user comments in iTunes for all Study all user comments in iTunes for all countries to find out what is missing in your countries to find out what is missing in your (or your competitor’s) app(or your competitor’s) app..


QuestionsQuestions??

[email protected]@iSpreadNews.com


mailto:[email protected]

what iphone/ipad apps to create, whom to target, tips for production

Technology

apple devices

apps

appstore

apple

itunes

countries

produce

ipad