WHAT IS

User-generation original content/community media

Vs.

Platform for traditional mediums between creator and audience/ e-

business model

Timeline of Youtube February 14, 2005 Domain registered April 23, 2005 First video uploaded July 2005 Embedding videos enabled December 2005 Youtube Offically Launched

8 million views per day Mid 2006 100 million views & 85,000 videos

uploaded per day September 2006 Mobile uploads & video responses

enabled October 6, 2006 Google buys Youtube for $165 billion Early 2007 Youtube launched in nine countries Mid 2007 In-video ads, non-profit channels, and

Insight Analytics tool launched End of 2007 CNN & Youtube Debate & Copyright

control

Timeline of Youtube 2008 Interactive annotations, promoted

videos, and 720 HD launched15 hrs of video uploaded

every minute

2009 1080 HD, 3D, shows and movies launched First major network deal signed

October 2009 Reaches1 billion views per day

March 2010 Auto-caption in 50 languages May 2010 Exceeds 2 billion views a day

24 hrs of video uploaded every minute