What Is A Blog?

CORPORATECOSMO.COMThe cosmopolitan style of marketing

Visual PresentationBy

CorporateCosmo.com

• What Is A Blog?• To Host or Not To Host• Different Blogging Platform

What You Will Learn:

What Is A Blog?

1. Contents listed in chronological order with

recent post on top

What Is A Blog?

2. Content is frequently updated(which the search engine loves)

What Is A Blog?

3. Allows Your Audience To Leave Comments

(great way to build relationships and communities)

What Is A Blog?

4. Easy as 1-2-3 to add new content

click on1. new post

2. add content 3. click publish

What Is A Blog?

5. Establish you as an industry leader

(opportunity to gain authority and credibility)

To Host or Not To Host

(2) Main Types of Blogs

• Hosted Blogs• Nonhosted Blogs

Hosted BlogsAdvantages:

• No need to worry about software/coding knowledge

• Hosting/Service is Free• Easier to jump start

Hosted BlogsDisadvantages:

• You don’t have total control of your blog

(Hosted blogs have guidelines you must follow, if you do not follow their rules,

your blog will be removed.)

Hosted BlogsDisadvantages:

• Limitations on Customizing Your Blog

(You can not install your own plug-ins or extras. The level of customization is limited.)

Hosted BlogsDisadvantages:

• Unable to Monetize Your Blog

(Unable to start affiliate programsGoogle AdSense

or any other programs to generate income)

Nonhosted Blogs(blogs on your web server)

Advantages:

• Monetize Your Blogby

Contextural AdvertisingAffiliated Links

Selling Products

Nonhosted Blogs(blogs on your web server)

Advantages:

• Personalization and Customization

(access to free plugins, widget, templates to personalize and customize your blogs

to fit your brand)

Nonhosted Blogs(blogs on your web server)

Advantages:

• More Bandwith Space(Free, hosted blogs have space limitations

With non-hosted blog you can use as much space as you need)

Nonhosted Blogs(blogs on your web server)

Disadvantages:

• Requires More Technological Skills

(You are responsible for installing, maintaining and backing up all data.

Many web hosts will not give technical support.)

Nonhosted Blogs(blogs on your web server)

Disadvantages:

• Paying for Domain Registration

and Web Hosting

Different Blogging Platform:

• Wordpress.com• Blogger.com

• Typepad.com• Movabletype.com

My Personal Experience!Last years I started blogging using the free hosted blog from Wordpress.com.

(A great platform for beginners to get their feet wet.)I fell in love with blogging!

But, I was adamant about exploring the additional features the free hosted platform

could not provide.For example:

• Audio, Video content without any space limitation.• Personalizing and customizing layout.

• Personal url name.• The opportunity to sell my own products.

So I got serious, and decided to • register my domain name

• get a web hosting account from GoDaddy.com

Now I’m happy Blogging!

For any questions or comments please visit

corporatecosmo.com

the cosmopolitan style of marketing for the socially conscious entrepreneurs