Louisville Capital AdvisorsHank Wall, CFP®, CRPC®Financial Advisor4969 US Hwy 42Suite 1600Louisville, KY 40222502-329-2364Hank.Wall@raymondjames.comLouisvilleCapitalAdvisors.com

What Is a CERTIFIED FINANCIALPLANNER™ Professional?

April 17, 2017

A CERTIFIED FINANCIAL PLANNER™ professional ora CFP® practitioner is a financial professional whomeets the requirements established by the CertifiedFinancial Planner Board of Standards, Inc. Whileothers may call themselves financial planners, onlythose who demonstrate the requisite experience,education, and ethical standards are awarded theCFP® mark.

What are the requirements?In order to obtain the CFP® mark, an applicant must:

• Hold a bachelor's degree from an accreditedcollege or university

• Complete a CFP® Board-registered educationprogram

• Pass the 10-hour CFP® certification exam• Have at least three years of qualifying full-time

work experience in financial planning• Pass a professional fitness standards and

background check

Once appointed, a CFP® professional must meetcontinuing education requirements every other year inorder to maintain the certification.

What does a CFP® professional do?A CFP® professional is trained to develop andimplement comprehensive financial plans forindividuals, businesses, and organizations. He or shehas the knowledge and skills to objectively assessyour current financial status, identify potential problemareas, and recommend appropriate options. You'realso working with someone who's demonstratedexpertise in multiple areas of financial planning,including income and estate tax, investment planning,risk management, and retirement planning.

How is a CFP® professionalcompensated?Typically, financial planners earn their living eitherfrom commissions or by charging hourly or flat rates

for their services. A CFP® professional may use acombination fee-and-commission structure: you pay afee for development of a financial plan or for otherservices provided by the CFP® professional, whoalso receives a commission from selling you products.A commission is a fee paid whenever someone buysor sells a stock or other investment, or whensomeone buys insurance (such as health, life, orlong-term care insurance) or annuities.

When calculating the cost to employ the services of afinancial planner, consider fees, commissions, andrelated expenses, such as transaction fees andmanagement fees related to the products he or sherecommends.

How can a CFP® professional helpyou?A CFP® professional can help you create a personalbudget, control expenses, and develop andimplement plans for retirement, education, and/orwealth protection. A CFP® professional can offerexpertise in risk management, including strategiesinvolving life and long-term care insurance, healthinsurance, and liability coverage. He or she often canhelp with your tax planning or manage your assetportfolio based on your goals.

Specifically, a CFP® professional can help you:

• Establish financial and personal goals and create aplan to achieve them

• Evaluate your financial well-being with a thoroughanalysis of your assets, liabilities, income, taxes,investments, and insurance

• Identify areas of concern and help you addressthem by developing and implementing a financialplan that emphasizes your financial strengths whilereducing your financial weaknesses

• Review your plan periodically to accommodateyour changing personal circumstances andfinancial goals

While others may callthemselves financialplanners, only those whodemonstrate the requisiteexperience, education,and ethical standards areawarded the CFP® mark.

A CFP® agrees to adhereto a strict code ofprofessional conductdescribed in the CFPBoard's Code of Ethicsand ProfessionalResponsibility. You canreview the Code ofEthics at www.cfp.net.

Page 1 of 2, see disclaimer on final page

Prepared by Broadridge Investor Communication Solutions, Inc. Copyright 2017

This information was developed by Broadridge, an independent third party. It is general in nature, is not a complete statement of all informationnecessary for making an investment decision, and is not a recommendation or a solicitation to buy or sell any security. Investments andstrategies mentioned may not be suitable for all investors. Past performance may not be indicative of future results. Raymond James &Associates, Inc. member New York Stock Exchange/SIPC does not provide advice on tax, legal or mortgage issues. These matters should bediscussed with an appropriate professional.

How to choose a CFP® professionalSelecting a CFP® professional is like choosing adoctor for your financial health. Working with a CFP®

professional involves sharing very personalinformation and you will want to feel comfortable withthe professional you've chosen. He or she should beknowledgeable, have integrity, and demonstrate acommitment to the highest ethical standards in theindustry. Also, a CFP® professional may offerservices to a particular clientele, such as smallbusiness owners, corporate executives, or retirees, sobe sure the planner you select works with peoplewhose interests and goals are similar to yours.

Before you choose someone to work with, askaround. You may know a family member, friend, orcolleague who has worked with someone they'drecommend. Also, be prepared to interview theprospective CFP® professional. At your meeting,request a copy of form ADV or the comparable stateform. A CFP® professional who offers investmentadvice for a fee is required to file form ADV with theU.S. Securities and Exchange Commission (SEC) orwith the state of residence of the CFP® professional(although some exceptions apply). Form ADVcontains information about the professional'seducation, business, disciplinary history, servicesoffered, fees charged, and investment strategies. Inaddition to form ADV, ask for the disclosure documentthat contains other important information regardingthe CFP® professional. Even if you don't ask for thedisclosure document, it must be provided to you atthe time you enter into an agreement for services, orsoon thereafter. Be sure to read the disclosuredocument carefully as well as any written agreementsyou enter into.

Questions to askHere are some questions you may want to ask aCFP® professional to help you find the right plannerfor you:

• What is your education? What schools did youattend and what degrees have you earned?

• What licenses do you hold? Are you registeredwith the SEC, FINRA, or the state?

• Are you affiliated with any professional groups ororganizations? Do you execute securities tradesthrough a broker-dealer? Who is it?

• Does your practice concentrate in a particulararea? What types of clients do you work with?

• What type of products and services do you offer?Are you limited as to the products and servicesyou can offer me?

• How are you compensated for your services? Doyou receive a commission for products you maysell to me?

• Have you ever been disciplined by anygovernment board or regulatory agency?

Is a CFP® professional right for you?The financial world has become a very complexplace. Even if you're used to handling your ownfinancial affairs, the time may be right to consult aCFP® professional who can review your financialhealth and offer suggestions that may help you reachyour financial goals.

For example, are you familiar with all the differentinvestment opportunities that might be available toyou? Are you on track to meet your financial goalssuch as saving for your child's college education,securing enough income for a comfortable retirement,or protecting your assets against risks and lawsuits?A CFP® professional can offer the analysis you needto help answer these and other important financialquestions.

Note: Certified Financial Planner Board of StandardsInc. owns the certification marks CFP® andCERTIFIED FINANCIAL PLANNER™ and federallyregistered CFP (with flame design) in the U.S., whichit awards to individuals who successfully completeCFP Board's initial and ongoing certificationrequirements.

The following sites offermore information aboutCERTIFIED FINANCIALPLANNER™professionals:

• The Certified FinancialPlanner Board ofStandards, Inc.,(www.cfp.net)

• The Financial IndustryRegulatory Authority,(www.finra.org)

• The Securities andexchange Commission,(www.sec.gov)

Page 2 of 2