what is a conversion rate pro auto manager
DESCRIPTION
The Pro Auto Manager is a marketing automation platform that helps auto dealerships drive traffic to their site, convert leads and maximize profits.TRANSCRIPT
What is a Conversion Rate and How do I Increase it?
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A conversion rate is one of the most commonly preferred metrics on a website.
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A conversion rate measures the ability of your dealership website to generate leads.
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A conversion rate is calculated as the percentage of traffic that gets converted to leads.
The higher the conversion rate the better your website is performing.
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Here are some tips that can help you increase the conversion rates of your website.
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Overall Look of the Website
The internet strongly believes in judging a business by its website (aka judging a book by its cover) because remember, your dealership website is your online cover page. Your dealership website needs to entice website visitors to stay on the website, browse around and take the intended action, such as contacting your dealership for a test drive.
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Website content is important on all websites, in all industries of all sizes. Websites must always have valuable information that is useful to readers. In auto dealer websites specifically, dealerships need to ensure that all inventory descriptions are complete and worthwhile for the visitors. Car buyers are seeking information during their car buying experience.
Valuable Content
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Seamless navigation goes hand in hand with the design of your dealership website. If a car buyer finds it hard to navigate to the information they are searching for, they will prefer switching to your competitor’s website. Website navigation can be made easier by enabling the visitor to land onto important inner pages with a single click from the home page.
Seamless Navigation
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Your dealership website must be built so that all the car buyers visiting your website can view all the information they are looking for. If they need to download any file to view required information, they will prefer to click off rather than downloading the file. This same type of principle applies if a web page does not load properly or if it takes too long to load.
Avoid Technical Issues
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To increase the conversion rate of your auto dealer website, make sure the website loads properly, looks appealing and provides valuable content. If your website is not performing well, work with your website provider to get everything set properly to increase the traffic and conversion rate.
Tip for the day
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