what is a qr code?
DESCRIPTION
An explanation by Katie Hutchinson. What is a QR code?. QR stands for Q uick R esponse code. It’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app. I nformation embedded in QR codes: URL Plain Text SMS [text message]. What do you need?. - PowerPoint PPT PresentationTRANSCRIPT
WHAT IS A QR CODE?
An explanation by Katie Hutchinson
QR stands for
Quick Response
codeIt’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app.
Information embedded in QR codes:
URL Plain Text SMS [text message]
What do you need?1. A smartphone
iPhone| Blackberry| Android| Windows 7 phone
2. A bar scanning app [application]
50+ available
Where can QR codes be found?
Venue Tickets
Outside Advertising
Real Estate
Print Publications Stickers| Badges
Business Cards
A few examples…
Who is using QR codes?
Calvin Klein
Pepsi
Southwest Airlines
ebay
How can PR professionals use them?
Messaging Networking Promotions Contact Information Events| Public Interest Social Awareness Entertainment
Immediate & timely information
Why & how can QR codes support your PR efforts?
One person’s opinion… Creates a Call To Action
Opportunity to directly connect with publics: Engage current & future customers.
Links print, online & mobile PR efforts
Message is instant & timely
Pushes traffic to website
Gives reporters immediate access to information
Monitor & evaluate impact of QR code effort
How can I make a QR code?
Use an online QR-code generator tool to create a unique QR code.
Fill in message here. Click here to create QR code.
Why use this Technology?
Company viewed as “innovative” Use in print & online Facilitate immediate access & action Simple & easy to use Easy to track results
Future of QR codes? Slow adoption because smartphone are required for
use.
Not a creativity issue…the options are endless.
But, a usability issue.
Any questions?Buy the book!