What is a Website Audit and Why Is It Necessary?

Today I would like to talk to you about Website Audits.  Sounds scary doesn't it, however, it is not, to me a website

audit it like a spring clean for your website.

Before I go on and discuss with you, exactly what a

website audit is, I would like to tell you a true story –

When I first started out in Internet marketing I had

one website that was making me a consistent

amount of money then all of a sudden, the monies

dried up.  I couldn't tell for sure, why – I made a list of several things I thought it might be, and found to my

horror it was not one of them.

  I then contacted my technical assistant and asked what he thought – to cut a long

story short, a broken link was found – a link to my payment page.  NOT NICE! 

Plus he found that some images I had on the site were not loading correctly and

that could have been the cause of another product I had for sale on the site

not selling!

I am sure you are getting the picture here, had I undergone a website audit, all these things could have been picked up and the

site and my business made more profitable.  I was watching the “cents”

whilst the “Dollars” were floating away – I was not taking all the money from the

table.

All well and good you say, but I need to know

more about Website Audits.

In very simple terms a website audit is a

professional review of your website done from

the perspective of a customer, to determine if everything is working correctly and has “Ease

of Use”.

A website audit should also:

-ensure your branding is accurately reflected,

-review all your website copy to make sure it is emotive, benefit laden and fits Google's criteria of Quality

-view website position on major search engines and make recommendations if needed

-Track website visitors and conversion rates

-Make sure your links are quality and not dragging you down in your ranking -Review your website navigation

It is then the reviewer's job to come up with a list of detailed

recommendations to ensure that your company, products and services, and

website are aligned in such a way that you can more

Effectively turn your website traffic into genuine inquiries/leads or

customers.

Many people do not realize that, understanding your competitors

strengths and weaknesses, quality links, search engine ranking, website

functionality are all aspects of creating a website that truly works

effectively.

If you would like to have a website audit or discuss any aspect of this in relation to

your business, please contact the team at 6StarMedia, we

will get back to you within 12 hours.

http://6starmedia.com/what-is-a-website-audit-and-why-is-it-necessary/