what is agritourism?
DESCRIPTION
Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.TRANSCRIPT
![Page 1: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/1.jpg)
Agritourism: Is it Right for Your Farm?
Global Center for Cultural Entrepreneurship in partnership with
New Mexico Department of Agriculture
Alice Loy, PhD
![Page 2: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/2.jpg)
Overview
• Legal and regulatory • Logistical • Marketing
![Page 3: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/3.jpg)
GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs. !"!
![Page 4: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/4.jpg)
Agritourism is "the crossroads of tourism and agriculture: when the public visits working farms,
ranches or wineries to buy products, enjoy entertainment,
participate in activities, shop in a country store, eat a meal or
make overnight stays.” ~ Jane Eckert
![Page 5: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/5.jpg)
Heritage Tourism
Geo-tourism
Agritourism
Eco-tourism
RURAL LIFESTYLES
![Page 6: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/6.jpg)
Agritourism is…
![Page 7: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/7.jpg)
New Mexico Agritourism
![Page 8: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/8.jpg)
New Mexico Agritourism
![Page 9: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/9.jpg)
Agritourism in Italy
![Page 10: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/10.jpg)
![Page 11: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/11.jpg)
Agritourism in Bali
![Page 12: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/12.jpg)
Agritourism in New Zealand
![Page 13: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/13.jpg)
Agritourism in Scotland
![Page 14: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/14.jpg)
Agritourism in Japan
![Page 15: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/15.jpg)
Agritourism in Iceland!
![Page 16: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/16.jpg)
![Page 17: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/17.jpg)
![Page 18: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/18.jpg)
![Page 19: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/19.jpg)
![Page 20: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/20.jpg)
![Page 21: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/21.jpg)
![Page 22: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/22.jpg)
![Page 23: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/23.jpg)
![Page 24: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/24.jpg)
Culture and Heritage Travelers
![Page 25: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/25.jpg)
2007 Top $$ Agritourism States
![Page 26: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/26.jpg)
Agritourism in New Mexico
![Page 27: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/27.jpg)
![Page 28: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/28.jpg)
![Page 29: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/29.jpg)
![Page 30: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/30.jpg)
![Page 31: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/31.jpg)
![Page 32: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/32.jpg)
![Page 33: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/33.jpg)
![Page 34: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/34.jpg)
![Page 35: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/35.jpg)
![Page 36: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/36.jpg)
![Page 37: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/37.jpg)
Agritourism
![Page 38: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/38.jpg)
Strategies for Success !
![Page 39: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/39.jpg)
![Page 40: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/40.jpg)
![Page 41: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/41.jpg)
![Page 42: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/42.jpg)
Purple Adobe Lavender Farm, Abiquiu
![Page 43: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/43.jpg)
Old Town Farm, Abq
![Page 44: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/44.jpg)
Los Poblanos, Abq
![Page 45: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/45.jpg)
![Page 46: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/46.jpg)
Mobile
![Page 47: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/47.jpg)
![Page 48: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/48.jpg)
Makes it easier for you to find your customers;
Makes it easier for you to stay in touch with your customers;
Makes marketing a distributed cost center;
Makes it less costly for you to stay in touch with your customers;
Makes it easier to track what your customers respond to.
![Page 49: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/49.jpg)
Challenges
![Page 50: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/50.jpg)
Challenges
• Handicapped access
• Signage and parking
• Restrooms
• Pathways
• Cleanliness/orderliness
![Page 51: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/51.jpg)
Challenges
![Page 52: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/52.jpg)
Opportunities to Meet challenges
![Page 53: What is agritourism?](https://reader033.vdocuments.net/reader033/viewer/2022051322/54520a03af7959863f8b6bdd/html5/thumbnails/53.jpg)
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org @culturalpreneur
Alice Loy, PhD [email protected] 505.263.5180