PIONEERING MARINE CONSERVATION

Registered Charity number: 1137772

What Sets Bite-Back Apart

- Bite-Back is about spirit, passion and determination

- Self expression and empowerment

- Community and pride

- Fun

- Integrity and ‘doing the right thing’

- Creative and intelligent solutions

- Celebrating /protecting the oceans

- Engaging campaigns for everyone

- Measurable results

Bite-Back In Numbers

- Worldwide supporters = 13,000

- Facebook friends = 2,600

- Unique web visitors a month = 2,300

- Web sites linking to Bite-Back = 212

- Weeks at No.1 for a Google.com search * = 360

- Scuba specific magazine articles = 40

- National newspaper articles = 11

- E-communications to database per year = 5

- Full-time staff = 1

* Google search for “shark conservation”

Bite-Back Supporters

- ABC1

- 48% male

- 52% female

- Aged between 23-55 (university educated)

- 73% located in UK /12% located in USA

- 15% located across Australia, Canada, France, Germany, Denmark*

- 84% recreational water uses / scuba divers

- 12% environmentally aware consumers / foodies

* in descending order of web visits

Bite-Back Partners - London Dive Chamber - Seven Tenths Dive wear - The Underwater Channel - O’ Three - Cameras Underwater - Scubazoo - Chokolit

What We’ve Been Up To

Creating News

Creating News

Bite-Back Victories

- ASDA has removed shark, swordfish and marlin - Morrisons has stopped selling swordfish - Sainsbury’s has halted the sale of swordfish and marlin - Somerfield has removed monkfish from stores - Tesco has stopped selling swordfish and marlin - Waitrose has ended the sale of swordfish - Holland & Barratt has dropped shark cartilage capsules - Hakkasan has removed shark fin soup from its menu - Wagamama has ended the sale of shark steak - Restaurants in Chinatown have removed shark fin soup - Celebrity chef, Rick Stein, has ended the sale of shark

Bite-Back’s Four Point Focus

- Halting the trade and consumption of threatened species

- Promoting sustainable fishing

- Protecting ocean habitats

- Inspiring worldwide respect for the marine environment

Long Term Ambitions

- A UK ban on retail opportunities for shark products

- A nationwide end to the sale of threatened fish species

- A retailer-led agenda to promote sustainable fishing

- A marine conservation programme added to the national curriculum

- A measurable shift in public awareness of marine conservation issues

- An end to oceanic pollution from industrial and domestic users

- An introduction of artificial reefs to previously destroyed habitats

What We’ve Got Coming Up

PARTNERSHIP PROGRAMME

Delivering The Promise

- Communicate news & offers

- Increased online, event and print branding

- Joint branded PR communications and events

- New opportunity to communicate green credentials

- Be the first … association with an innovative group

- Stunts, giveaways, projects, events, celebrity access

Summary

- More established than ever

- Making marine conservation engaging / inspirational

- Now full time commitment

- Exciting and creative programmes and projects

- Increased business and brand opportunities

- Synergistic partnership that pays for itself!