what is cloud computing?

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What is Cloud Computing? [email protected] @IanMmmm Ian Massingham — Technical Evangelist

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In this presentation AWS Technical Evangelist Ian Massingham introduces the AWS Cloud, discusses the benefits that customers delivery when they make use of AWS and also covers the common patterns for adoption of AWS amongst established enterprises. He will also walk through a selection of the services that AWS provides and describe how you can use these to run your applications and other IT workloads. Watch a recording of this presentation on YouTube here: http://youtu.be/oFFhVAaLqrg

TRANSCRIPT

Page 1: What is Cloud Computing?

What is Cloud Computing?

[email protected]

@IanMmmm

Ian Massingham — Technical Evangelist

Page 2: What is Cloud Computing?

Learning about Cloud Computing with AWS

Who is using AWS and what are they using it for?

How can I use AWS services to run my workloads?

What is Cloud Computing and what are its benefits?

Page 3: What is Cloud Computing?

A broad and deep platform that helps customers build sophisticated, scalable applications

What is Cloud Computing?

Page 4: What is Cloud Computing?

Why are companies adopting cloud computing and AWS so quickly?

Page 5: What is Cloud Computing?

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Page 6: What is Cloud Computing?

Convert CAPEX to OPEX

Lower Total Cost

No Need to Guess Capacity

No Undifferentiated Heavy Lifting

Go Global in Minutes

Page 7: What is Cloud Computing?

A Culture of Innovation: Experiment Often & Fail Without Risk

Page 8: What is Cloud Computing?

Who is using AWS and what are they using it for?

Page 9: What is Cloud Computing?

Startups on AWS

http://aws.amazon.com/solutions/case-studies/

Page 10: What is Cloud Computing?
Page 11: What is Cloud Computing?

150,000people are hosted on any given night

Page 12: What is Cloud Computing?

Total Number of Guests

January 2013 4 Million

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

Page 13: What is Cloud Computing?

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

June 2014 15 Million

Up by Over 10 Million in One YearTotal Number of Guests

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

Page 14: What is Cloud Computing?

0

350

700

1,050

1,400

2010 2014

24 48

432

1,300

Total Number of EC2 instances

Page 15: What is Cloud Computing?

Why AWS?

Page 16: What is Cloud Computing?

We have a 5 person operations team.

AWS allows us to devote our resources and mindshare to the core business.

“”

Page 17: What is Cloud Computing?

Enterprises on AWS

http://aws.amazon.com/solutions/case-studies/

Page 18: What is Cloud Computing?

70% reduction inoperational costs

#1: Development and Testing

Do more dev and test work, faster

Sharepoint and SAP SAP

Reduced dev and test environment costs

Oracle

Page 19: What is Cloud Computing?

#2: New Workloads

Product prototyping & design

Audience management & creative design

Hotel booking engine

Biological data research

Global deals engine

Video streaming

SIM card credit News distribution

App streaming Firmware upgrades

Mobile gamesMobile musicdiscovery

Page 20: What is Cloud Computing?

Websites & Digital Transformation

Page 21: What is Cloud Computing?

Analytics

4 PB Amazon Redshift data warehouse

Analytics on 450k subscribers using Amazon Redshift

Financial market

analytics

Improved drug quality through big data

Ad campaign effectiveness analysis

platform

Trading history analytics

Financial Simulations Platform

Large scale clinical data

analytic platform

Page 22: What is Cloud Computing?

Mobile

Cloud-connected trucks

Mobile services and analytics Web and mobile site Apps for cabin crew staff

App Store Streaming video Mobile services & streaming

Enterprise video creation and sharing app

Page 23: What is Cloud Computing?

#3: Supplement Existing Workloads with the Cloud

Export operational data to Amazon Redshift for analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data

within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

Page 24: What is Cloud Computing?

#4: Supplement Workloads with Existing On-premises Infrastructure

AWS serves up application content & data

Integration back to Samsung Data Centers for financial transactionsExisting systems

Page 25: What is Cloud Computing?

#5: Migrating Existing Applications

Migrated 500 web properties in 5 months

1,700 web properties

New product websites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs

64% reduction in costs

Page 26: What is Cloud Computing?

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usage and control cost

Enabling global collaboration

3,000 applications by January 2015

Page 27: What is Cloud Computing?

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…

operating data centers is not one of those things”

“We are a hospitality management organization, not

an IT services company”

2000 applications migrating to AWS in 18 months

Page 28: What is Cloud Computing?

What are AWS’s services and how do I use them to run my workloads?

Page 29: What is Cloud Computing?

Infrastructure Regions Availability Zones Points of Presence

Enterprise Applications Virtual Desktops Sharing & Collaboration

Core Services Storage(Object, Block and Archival)

Compute(VMs, Auto-scaling and Load Balancing)

Databases(Relational, NoSQL, Caching)

Networking(VPC, DX, DNS)

CDN

Access Control

Usage & Resource Tracking

Monitoring and Logs

Administration & Security

Key Storage & Management

IdentityManagement

Service Catalog

Platform Services

Deployment & ManagementOne-click web app deployment

Dev/ops resourcemanagement

Resource Templates

PushNotifications

Mobile Services

Identity

Sync

Mobile Analytics

App ServicesQueuing &Notifications

Workflow

App streaming

Transcoding

Email

Search

Analytics

Hadoop

Data warehouse

Data Pipelines

Real-timeStreaming Data

Code Deploy

Code Pipeline

Code Commit

Page 30: What is Cloud Computing?

11 regions 28 availability zones 51 edge locations

Infrastructure

Page 31: What is Cloud Computing?

Critical Certifications and Compliance Programs

https://aws.amazon.com/compliance/

Page 32: What is Cloud Computing?

P H Y S I C A LN E T W O R K

S Y S T E M

PEOPLE & PROCESS

Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem

Comprehensive Security Capabilities, Validated by Experts

https://aws.amazon.com/security/

Page 33: What is Cloud Computing?

Compute

Compute(EC2 Instances, Auto-scaling and Load Balancing)

Page 34: What is Cloud Computing?

G2

GPU enabled

M3

General purpose

Memory optimized

R3

CR1M2

Storage and IO optimized

C3

Compute optimized

CC2C1

I2

HI1

HS1

CG1M1

Broad Set of Compute Instance Types…

Page 35: What is Cloud Computing?

New EC2 Instance Type: C4

2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS

EBS-optimized by default, at no extra cost

Compute Optimized

Page 36: What is Cloud Computing?

Networking, Security & Access Control

Networking

VPCRoute 53Direct Connect

Security

IAMCloudTrailCloudHSM

Page 37: What is Cloud Computing?

Storage

Storage(Object, Block and Archive)

Page 38: What is Cloud Computing?

Highly durable and available cloud storage

Amazon S3

Page 39: What is Cloud Computing?

Extremely low-cost cloud archive storage service

Amazon Glacier

Page 40: What is Cloud Computing?

Persistent block level storage volumes for use with Amazon EC2 instances

Amazon EBS

Page 41: What is Cloud Computing?

New EBS Volumes

Up to 16TB 10,000 IOPS

Up to 160MBps

General Purpose (SSD)

Up to 16TB 20,000 IOPS

Up to 320 MBps

Provisioned IOPS (SSD)

Page 42: What is Cloud Computing?

DatabasesRelational

NoSQL

Caching

Page 43: What is Cloud Computing?

AWS Database Services

Amazon RDS

Amazon DynamoDB

Amazon Elasticache

Page 44: What is Cloud Computing?

Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost

Page 45: What is Cloud Computing?

MySQL compatible

Available, durable and fault tolerant

5X better performance than standard MySQL

Highly scalable and secure

Available through Amazon RDS

Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost

Page 46: What is Cloud Computing?

AnalyticsHadoop

Real-time

Data warehouse

Data workflows

Page 47: What is Cloud Computing?

App ServicesQueuing

Orchestration

App Streaming

Transcoding

Email

Search

Page 48: What is Cloud Computing?

Deployment & ManagementContainers

Dev/ops Tools

Resource Templates

Usage Tracking

Monitoring and Logs

Page 49: What is Cloud Computing?

Mobile ServicesIdentity

Sync

Mobile Analytics

Notifications

Page 50: What is Cloud Computing?

Amazon Cognito

Amazon Mobile Analytics

Amazon Mobile SDK

SNS Push Notifications

Hi!

AWS Mobile Services

Page 51: What is Cloud Computing?

Enterprise Applications

Virtual Desktops Collaboration and Sharing

Page 52: What is Cloud Computing?

Integration with On-premises Resources

Integrated networking

Integrated access control

Integrated cloud backups

Single pane of glass

# 192.168.1.10

# 192.168.1.11

Microsoft Active Directory

Custom LDAP

App 1AWS Storage

Gateway

Page 53: What is Cloud Computing?

Small, autonomous teams Roadmap ownership

Decoupled launch schedules

Get Core Functionality in the Hands of Customers, Quickly

Small, “Two Pizza” Teams

Operational stability High scale

Limited initial feature set

Iterate Based on Customer Feedback

Epic Collaboration+ =

Page 54: What is Cloud Computing?

2008 2009 2010 2011

Amazon EBSAmazon EC2

Amazon SNS

AWS Identity & Access Management

AWS Import& Export

Amazon CloudWatch

Amazon EMR

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load Balancing

Amazon ElastiCache

Amazon SES

AWS CloudFormation

AWS Direct ConnectAWS ElasticBeanstalk

GovCloud

Amazon SWF

Amazon Route 53

Amazon Redshift

Amazon Glacier

Amazon Dynamo DB

Amazon CloudSearch

Amazon EC2

AWS StorageGateway

Amazon CloudTrail

Amazon CloudHSM

Amazon WorkSpaces

Amazon Kinesis

Amazon ElasticTranscoder

Amazon AppStream

AWS OpsWorks

AWS Data Pipeline

Pace of Innovation at AWS

+24

+48

+61+82

+159

+280

20132012

Since inception AWS has:• Released 1111 new services and features • Introduced over 40 major new services• Announced 46 price reductions

+454

2014

Amazon MobileAnalytics

Amazon Cognito

AWS Zocalo

AWS DirectoryService

Amazon RDS for Aurora

AWS CodeDeploy

AWS Lambda

AWS Config

AWS Key Management Service

AWS Service Catalog

Amazon EC2Container Service

AWS CodePipeline

AWS CodeCommit

Page 55: What is Cloud Computing?

On-premises infrastructure

Upgrades are your responsibility

Every New Feature and Service Arrives Ready to Use

Upgrades happen automatically

Now available to all customers

Page 56: What is Cloud Computing?

AWS PRICING PHILOSOPHY

More AWS Usage

More Infrastructure

More Customers

Lower Infrastructure

Costs

Economies of Scale

Reduced PricesEcosystem

Global FootprintNew FeaturesNew Services

InfrastructureInnovation

46PRICE

REDUCTIONSWe pass the savings along to our

customers in the form of low prices and continuous reductions

Page 57: What is Cloud Computing?

What is the next step and how do I take it?

Page 58: What is Cloud Computing?

AWS Free Tier

To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS

products and services.

http://aws.amazon.com/free/

Page 59: What is Cloud Computing?

AWS Free Tier

To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS

products and services.

Page 60: What is Cloud Computing?

Design your application for the AWS cloud

For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

Page 61: What is Cloud Computing?

System Integrators on AWS

Page 62: What is Cloud Computing?

ISVs on AWS

Page 63: What is Cloud Computing?

AWS Training & Certification

aws.amazon.com/certification

Demonstrate your skills, knowledge, and expertise

with the AWS platform

aws.amazon.com/training/self-paced-labs

Try products, gain new skills, and get hands-on

practice working with AWS technologies

aws.amazon.com/training

Skill up and gain confidence to design, develop, deploy

and manage your applications on AWS

Page 64: What is Cloud Computing?

@IanMmmm

Ian Massingham — Technical Evangelist

@AWScloudAWS Global News and Service Launches

@AWS_UKIAWS UK & Ireland News, Events & Webinars

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