WHAT  IS  CROWD  COMPUTING?    

A  QUICK  OVERVIEW  OF  A  NEW  WAY  TO    GET  WORK  DONE  

 AUGUST  9,  2013  

 

WHAT  IF…  

HUMAN  

…YOU  COULD  HARNESS  SPARE  THINKING  AND  TIME  FROM  ALL  OVER  THE  WORLD?    

!  

YOU  CAN.      IT’S  CALLED  “COGNITIVE  SURPLUS.”      

The  ability  to  aggregate    and  employ  SURPLUS  HUMAN    TIME  AND  TALENT    through    DIGITAL  MEDIA  

(This  is  a  great  book.      You  should  read  it!)  

IT’S  HOW  WIKIPEDIA  WAS  CREATED...  

“COGNITIVE  SURPPLUS”  

200  billion  hours  spent  watching  TV  by  US  adults  

Only  100  million  hours    to  create  Wikipedia  

IMAGE  CREDIT:  DAVID  MCCANDLESS  /  SOURCE:  CLAY  SHIRKY  

HOW  PAPER  BOOKS  ARE  DIGITIZED...      

AND  HOW  IMAGES  BECOME  WORDS.      

IMAGINE  WHAT  BUSINESSES  COULD  DO...      

BPO

“Hmmm….”  

BACK-­‐OFFICE  WORK  IS  A  REAL  BURDEN.      

STRUCTURING  DATA,  BUILDING  COMPANY  RECORDS,  REFERENCE  DATA,  CREATING  META-­‐DATA,  ETC.    

DATA-­‐CENTRIC  BUSINESSES  

BUT  HOW  DO  YOU  HIRE,  TRAIN  &  MANAGE  MILLIONS  OF  PEOPLE  AT  ONCE?    

?  

“Someone  tell  HR  we  need  to  hire  3.4  million  managers.”  

THAT’S  WHAT  CROWD  COMPUTING  DOES.    

“We’re  dumb,  but  we  learn  quickly  and  work  super  fast.”  

“We’re  slow  and  scadered,  but  we’re  

smart.”  

PEOPLE  AND  MACHINES    MAKE  A  GREAT  TEAM.      

CROWD  WORKERS   ALGORITHMS  

COMPLEX  WORK  IS  MADE  SIMPLER  BY  ATOMIZING  IT  INTO  “MICROTASKS”…    

“This  is  going  to  take  me  a  week.”  

“We  can  do  this  simple  stuff  in  a  

few  hours.”  

…WHICH  MAKE  IT  EASY  FOR  CROWDSOURCED  WORKERS  AND  MACHINES  TO  DO.  

HIGH  VALUE  TASK  

JUDGMENT  TASK  

JUDGMENT  TASK  

REPETITIVE  TASK  

REPETITIVE  TASK  

REPETITIVE  TASK  (SPECIALIST)  

“I  have  so  much  more  ime  for  real  

work!”  

THE  CROWD  LEARNS  FROM  SPECIALISTS,  AND  MACHINES  LEARN  FROM  CROWD...    

…WHICH  DRIVES  AUTOMATION,  ENABLING  PEOPLE  TO  FOCUS  ON  HIGHER  VALUE  WORK.  

WE  THINK  CROWD  COMPUTING  WILL  BE  AS  BIG  AS  THESE  OTHER  SERVICES.    

BPO

SaaS Software as a Service

IaaS Infrastructure as a Service

WaaS Work as a Service

HARDWARE

WWW.CROWDCOMPUTINGSYSTEMS.COM  

@CROWDCOMPUTING1  

LINKEDIN.COM/IN/CCS  

REACH  OUT  TO  US  TO  LEARN  MORE.    

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