W H A T I SDESIGN?( a n d w h y i s i t i m p o r t a n t )

"a littlesomething

on top."

( a n d w h y i s i t i m p o r t a n t )

"an after-the-factcosmetic-makeover

thing."

( a n d w h y i s i t i m p o r t a n t )

"not the mostimportant thing."

(if at all important)

( a n d w h y i s i t i m p o r t a n t )

D E S I G Nis the F UNDAMENTAL

of a man-made creationSOUL

D E S I G Nis about demonstrating how

B E A U T I F U Ls o m e t h i n g

CAN BE.

SOUL

It has a veryP R O F O U N Dc a p a c i t y

SOUL

DESIGN is a way of

CHANGING

a n d i n f l u e n c i n gt h e f u t u r e

L I F E

D e s i g nis what and why I

L OVE

w h a t i s d e s i g n ?

D e s i g ni s w h y I g e t

M A D

w h a t i s d e s i g n ?

D e s i g n i s t h ep r i n c i p a ld i f f e r e n c eb e t w e e nLOVE & HATE

w h a t i s d e s i g n ?

D E S I G N i s t h e

d e t e r m i n a n t o fwhether a product-service-experiences t a n d s o u t o r n o t

No. 1

W h a t

F e d E xk n o w s t h a tyou maybe not

D e s i g n M y t h s # 1

W h a t

T a r g e tk n o w s t h a tyou maybe not

D e s i g n M y t h s # 2

Put design onthe agenda ofE V E R YM E E T I N G

17 Habits of Highly Successful Design Driven Companies

Include giftedd e s i g n e r s o nALL PROJECT

T E A M S

17 Habits of Highly Successful Design Driven Companies

Build physicalfa ci l i t i es tha t

S I N G

17 Habits of Highly Successful Design Driven Companies

M e a s u r e t h ea m o u n t o fE X T E R N A Lrecognition

17 Habits of Highly Successful Design Driven Companies

Have inte rnala n d e x t e r n a lAWARDSt h a t f o c u s o nd e s i g n

17 Habits of Highly Successful Design Driven Companies

Have a formal

D E S I G NB O A R D

17 Habits of Highly Successful Design Driven Companies

I n v i t e t o pD E S I G N E R Sto address thec o m p a n y

17 Habits of Highly Successful Design Driven Companies

P u tDIVERSITYf r o n t a n dc e n t r e

17 Habits of Highly Successful Design Driven Companies

Feature designS E N S I T I V I T Ye x p l i c i t l y i na l l t r a i n i n g

17 Habits of Highly Successful Design Driven Companies

Openly use theEMOTIONALl a n g u a g eo f d e s i g n

17 Habits of Highly Successful Design Driven Companies

C r e a t e a n da u t h o r i z eD E S I G NC O P S

17 Habits of Highly Successful Design Driven Companies

Talk openly aboutt h e d e s i g nm i n d f u l n e s so f t h e i r"CORPORATEC U L T U R E "

17 Habits of Highly Successful Design Driven Companies

H a v e as t r o n g , f o r m a l

D E S I G NFUNCTION

17 Habits of Highly Successful Design Driven Companies

The chief designeris a member of the

B O A R D

17 Habits of Highly Successful Design Driven Companies

H a v e g r e a t

A R To n t h e w a l l s

17 Habits of Highly Successful Design Driven Companies

S u p p o r t t h e

ART S17 Habits of Highly Successful Design Driven Companies

H a v e a n a n n u a lo r b i a n n u a l

D E S I G NA U D I T

17 Habits of Highly Successful Design Driven Companies

S I M PLI CI TYCLARITYG RACEBEAUTY

it is a question of

ALERTN E S SSOUL

?SOUL

Copyright 2005