What is Design Thinking?

It’s all about people, technology and business – all centred around the customer.“ ”

Design Thinking draws upon ideas, logic, imagination, intuition, empathy and reasoning, to match

people’s needs and business viability with what is technologically feasible. It’s all about people,

technology and business – all centred around the customer.

Fujitsu can facilitate Design Thinking workshops and boot camps which can be tailored to

individual organisational needs.

Design Thinking is a mindset transformation method to

realise Human Centric intelligent society in the early

stages of Human Centric Innovation; a mechanism to

discover, create, and realise customer experience value

at a high level.

Empathise Define Idea Co-creation Prototype Test

Concept

Reframe needs into an actionable

problem statement

Design

Generate volume and variety of

solutions

Develop

Visualise possible solutions by

creating quick prototypes

Validation

Gain feedback and refine solutions

Problem Observation

Observe and understand the customer experience

Why, Wants, Needs

Problem Finding Problem Solving Solution Testing

business and social value by empowering people with digital technology.

The key to successful digital transformation comes from

knowing that value is created from connectivity and

putting people at the centre of digital technologies.

Human Centric Innovation is an approach to creating

Find out more: Digital.Cocreation@au.fujitsu.com