what is design – tom kelley not just problem solving – creative leap messy – no right answer...

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Lateral thinking - Edward de Bono Vertical Thinking selecting idea is goal focuses on right or wrong sequential analytical excludes irrelevant material tries to finalize Lateral Thinking generating ideas is goal doesn’t worry about right or wrong jumps around provocative welcomes irrelevant material tries to expand possibilities Compiled by Patricia Brackin

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Page 1: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple
Page 2: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple

What is Design – Tom KelleyNot just problem solving – creative leapMessy – No right answerTakes a point of view – or manyCalls for vision and multiple mindsOpen attitude – many solutionsLearned from experience with reflectionRequires a feel for the materialsStarts with broadening, followed by narrowingRequires ongoing mindfulness

Compiled by Scott Klemmerhttp://hci.stanford.edu/cs147/

Page 3: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple

Lateral thinking - Edward de BonoVertical Thinking

selecting idea is goalfocuses on right or

wrongsequentialanalyticalexcludes irrelevant

materialtries to finalize

Lateral Thinkinggenerating ideas is goaldoesn’t worry about

right or wrongjumps aroundprovocativewelcomes irrelevant

materialtries to expand

possibilities

Compiled by Patricia Brackinhttp://www.rose-hulman.edu/~brackin/ME470/me_470.htm

Page 4: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple

BrainstormingGroup vs. individual creativityMore ideas = more creative = betterLimited timeKeep a record

Brainstorming is not just a good idea, but an inexhaustible source of inspiration and fresh thinking (IDEO)

Compiled by Scott Klemmerhttp://hci.stanford.edu/cs147/

Page 5: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple

Brainstorming Rules (IDEO)Be visualDefer judgmentEncourage wild ideasBuild on the ideas of othersGo for quantityOne conversation at a timeStay focused on the topic

Compiled by Scott Klemmerhttp://hci.stanford.edu/cs147/

Page 6: What is Design – Tom Kelley Not just problem solving – creative leap Messy – No right answer Takes a point of view – or many Calls for vision and multiple

Brainstorming Tips (IDEO)1. Number and record each idea – let’s try to get a

hundred ideas, motivates participants2. Write the flow of ideas in a way that is visible to the

group3. Make sketches, mind-maps, diagrams, . . .