what is enterprise 2.0?

What is Enterprise 2.0?

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AIIM Training & Education

www.aiim.org/training

Objectives

• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models

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• www.aiim.org/enterprise20441 respondents, 80+ pages, 70+ charts/figures

Released Q1 2008

4

http://www.aiim.org/enterprise20

http://www.aiim.org/enterprise20

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What Do You See as the Current Shortcomings of Enterprise 2.0?

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Defining Enterprise 2.0 Technology that enables people to collaborate and/or form online

communities The application of Web 2.0 to the enterprise A new set of technologies, models and methods used to develop and

deliver business software The next generation of knowledge management The ability to snap together software services to enable business agility The next generation of collaboration The democratization of information and content-centric systems The use of emergent social software platforms within companies, or

between companies and their partners or customers A user-centric approach to working with enterprise-focused content

systems The next generation of enterprise content management (ECM) Exposing the collective wisdom of a networked workforce, partner and

customer base Leveraging metatags to tap into collective wisdom

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Technology that enables people to collaborate and/or form online communities

The application of Web 2.0 to the enterprise A new set of technologies, models and methods used to develop and

deliver business software The next generation of knowledge management The ability to snap together software services to enable business agility The next generation of collaboration The democratization of information and content-centric systems The use of emergent social software platforms within companies, or

between companies and their partners or customers A user-centric approach to working with enterprise-focused content

systems The next generation of enterprise content management (ECM) Exposing the collective wisdom of a networked workforce, partner and

customer base Leveraging metatags to tap into collective wisdom

Defining Enterprise 2.0

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Re-Defining Enterprise 2.0

• “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”

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Defining Enterprise 2.0 Frameworks

• Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0

• What Am I Getting Into?• Foundational to System Design/Decisions• Functional Requirements/Functions in Context

– SLATES – FLATNESSES

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SLATES

Graphic Source: Dion Hinchliffe, ZDNethttp://blogs.zdnet.com/Hinchcliffe/?p=143

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FLATNESSES


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FLATNESSES Focus


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Objectives

• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models

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Defining Enterprise 2.0 Techniques– Agents– Knowledge Monitoring– Intermediation– Emergence– Feedback

• Tagging• Voting

– Social Networks/Analysis– Social Computing– Social Software– Asynchronous Communication– Collaboration

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Overview of 1.0 Technologies

• Bulletin Boards • E-mail• Instant Messaging (IM)/Short Message Service

(SMS)/Text Messaging• Discussion Forums• Chat Rooms• Web/tele/videoconferencing• Static Web

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Overview of 1.0 Technologies & FLATNESSES

16© AIIM | All rights reserved

Directly ProvidesPartially ProvidesDoes Not Provide

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Overview of 1.5 Technologies

• Web Services• Collaborative filtering• Social networking• Social network analysis• Agents• Portals/Intranets• Dynamic Web

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Enterprise 2.0 Technologies

• Wikis• Blogs • Really Simple Syndication (RSS)• Mashups• Podcasting• Social Voting/Ranking• Social Bookmarking• Social Networking

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And what can we achieve with these new technologies ?

Positioning Technology Alternatives To Business Needs

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What Technologies Fall into YourDefinition of an Enterprise 2.0 Platform?

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Objectives

• Defining Enterprise 2.0• Technology Compliments and Alternatives• Why Enterprise 2.0 Now?• The State of the Market• Generational and Cultural Impacts• Worker Models

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How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

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Business Drivers for Enterprise 2.0

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Market Drivers Behind

Enterprise

2.0

Knowledge Management

Innovation Management

User Expectations

Business Intelligence

Business IntelligenceBusiness Intelligence

Web 2.0

Business Trends Technology Trends

Source: AIIM Market Intelligence

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What are YOU Trying to Accomplish with Enterprise 2.0?

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How Well Suited is Enterprise 2.0 for the Following Groups/People?

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How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices?

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Objectives


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| All rights reservedWhat is Your Level of Involvement with the

Following Technologies?

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Which Groups are the Drivers of Enterprise 2.0 in Your Organization?

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Where is Enterprise 2.0 Predominately Used in Your Organization?

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In Your Organization, Which Departments are Primary Users of Enterprise 2.0 Functionality?

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Do the Enterprise 2.0 Applications (e.g. Wiki, Blogs) in Your Organization Each Have a Champion or Leader?

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Do You Feel it is Necessary to Have a Champion for Enterprise 2.0 Projects?

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Millennials vs Boomers

• Some differences exist• No evidence of

dramatic or polar differences thatwarrant specialhandling– Strategic leverage

vs. personalizedapproaches

Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/

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Assessing Culture

• "Do not change culture, change habits. The first step in changing habits is to define what results are needed. This is basic, but requires sharper definition; the plans have to be meticulously conceptualized, executed and monitored regularly."

• "Where within our own system do we do this already?"– Peter Drucker

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Worker Models for Enterprise 2.0Isolated

Fully Engaged

Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me

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Worker Models for Enterprise 2.0Isolated

Fully Engaged

Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me

1.0

1.5

2.0

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Worker Models for Enterprise 2.0

• Extended Me/Enterprise 2.0– Culture Component

• Transparency• Participative/Engaged• Always On/In• Mass Customization• Agility• Competency-Driven Outsourcing• Embedded/Strategic Collective Intelligence

– Technology Component• Strategic deliberate internal deployment of emergent and social

software• Integration and Modular Programming

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Enterprise 2.0 Readiness• Culture

– Propensity for success or failure– Measuring change management

• (Business) Strategy– Putting the E in Enterprise 2.0– ROI fundamentals– Beyond a pilot– Competitive edge

• Technology/Infrastructure– Aligned with and support goals and objectives– Bolsters culture– Changes culture

Technology Culture

Strategy

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Enterprise 2.0 Practitioner Track

Defining Enterprise 2.0

Techniques

Defining Enterprise 2.0 Frameworks

Business Drivers for

Enterprise 2.0

Worker Models for

Enterprise 2.0

Evolution & Definition of Enterprise 2.0

Technologies Part 1.0

Positioning Enterprise 2.0






Related Technologies

State of theEnterprise 2.0

Market

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Enterprise 2.0 Specialist Track

Assessing Business

Need

Positioning Technology Alternatives

Implementing Enterprise 2.0

Making the Casefor

Enterprise 2.0

Enterprise 2.0 Governance

Assessing Organizational

Readiness

Users and User Involvement

Integrating Enterprise 2.0Standards Rollout

what is enterprise 2.0?

Technology

extended enterprise

structure of enterprise

accomplishwith enterprise

redefining enterprise

business software

new technologies

technology compliments

based technologies