what is going on in web 2016
TRANSCRIPT
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What Is Going On
Web/Social - 2016?Everything Web/Social … It’s About SPEED
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Websites & Social Media - Must Be Intuitive
If They Are Not
Intuitive…
You Will
Confuse the Consumer
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Don’t Make “The Guest...Think”
The Visitor has a GOAL in Mind,
they come to you for a service or information
Consumers all have Questions?
If you study your consumers, you will find that
the majority have the same 3-5 questions.
A Good Web & Social Media Presence
Should act just like your In House Guest Service
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Humans have shorter attention span than goldfish,
Thanks to smartphones
Web & Social elements MUST get to the point or be VERY Compelling
A Microsoft study highlights
the deteriorating attention
span of humans, saying it has
fallen from 12 seconds in
2000 to…
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5- Essential Web Elements
1. Blog
2. Analytics
3. Social Media
4. Call to Action
5. Easy Navigation - 3 clicks or less (to conversion)
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Go Mobile - or - Go Home!Attraction Site Stats Launched 10 Days Prior
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Have a Dialogue With Webmaster How Does Your Business Run!
• Landing Pages - Content - Call to Action
• Remember not everyone buys on line
Calls To Action
• Phone # -
• Offer Coupons
• Online Purchase
* This is The Biggest TIP of the Day *
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Trends in
Social Media
Video – Video – Video
Stellar Photography
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27,407 Impressions Since - January 22nd 2016
11,901 Video Views
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Motorcycle Rule of
the Road
o Its not IF you are going to go down!
o Its WHEN You Go Down!
Develop A Plan of “A-HACK”
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Web Marketing Recap• All Web is a Social Interaction - Use Etiquette
• Navigation is Crucial to Success
• 5 Types/ Uses of Website
• Go Mobile or Go Home
• Comments & Ratings
• Landing Pages
• Inform Webmaster How your Business Runs
• Pop Ups & QR Codes