WHAT IS INBOUND MARKETING ?

THIS PRESENTATION WILL COVER

What is inbound marketing ? How to use landing pages to capture leads ? How to use social media to get more leads ? What is drip marketing ?

FEW INBOUND MARKETING METHODS

Blogs Podcasts Video Ebooks Enewsletters Whitepapers SEO Social Media Marketing

OUTBOUND MARKETING

Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered "outbound marketing".

INBOUND MARKETING PHASES

Get found, Convert and Analyze. To further simplify, we can break inbound marketing cycle into 5 phases.

1. Attract traffic2. Convert visitors to leads3. Convert leads to sales4. Turn customers into repeat higher margin

customers5. Analyze for continuous improvement

INBOUND MARKETING PRACTICES

Complex inbound marketing practices target potential customers at various different levels of product/brand awareness. 

The most scaled tactics attempt to funnel customers from semantically related market segments, who have no product awareness or intention to purchase. 

This is usually achieved by taking the customer through a structured informational path, that builds awareness and increases interest over time.

HOW TO USE LANDING PAGES TO CAPTURE LEADS AND CONVERT THEM INTO SALES ?

WHAT ARE LANDING PAGES ?

Landing pages are important part of inbound marketing as they help in capturing leads. We can split the landing page and lead capturing process into 3 parts

1. Creating Landing Page 2. Landing page promotion 3. Gathering leads and funnelling them

HOW LANDING PAGES WORKS ?

A well designed landing page normally have text, call to action links and buttons and a form where you ask the user to fill his info like name and email. Once the form gets submitted the user gets redirected to a thank you or download page and the filled data gets stored as qualified lead.

These leads then gets transferred into CRM or contacts manager application where you can do the follow-ups and convert them into sales through emails.

GET THE LANDING PAGES ELEMENTS RIGHT!

If you want the landing page to have high conversion rate, you want to make sure that all the elements of the landing page like content, call to action, navigation and value proposition are well defined and relevant.

And of course, do not forget to measure your conversion rates too.

HOW TO USE SOCIAL MEDIA TO GET MORE LEADS AND SALES ?

SOCIAL MEDIA FOR ORGANIC TRAFFIC

Social media can be a really good source of non search engine traffic for your product. When doing inbound marketing, you not only want to focus on search engine traffic but also want to leverage on social media which can help you to build a strong brand and community.

CONTENT DISTRIBUTION ON SOCIAL MEDIA

For example, when you are creating content and publishing it at various places say at your blog or Slideshare, you do want to share that content on major social media sites like Facebook, twitter, Google+, LinkedIn etc. Not only sharing, you also want to interact with users and want to build a loyal user base.

HOW TO GET MORE LEADS AND SALES

Here are some ways you can get more leads and sales through social media -

1. Search at twitter, facebook and google+ hashtags to find people who may be asking questions which are relevant to you. This can also be an excellent way to find leads. Do make sure your social media profiles are regularly updated and you are not just posting automated content.

2. Look at linkedin communities and google+ groups, join these groups and try to be active in them by  regularly sharing useful content.

HOW TO GET MORE LEADS AND SALES …

3. Use Q/A sites like quora, your helpful answers often help in increasing the visibility and branding of your product.

4. If you often create images and infographics, you can share them at pinterest, flickr and stumbelupon.

5. You can create useful ebooks, reports and presentations and upload them on sites like slideshare, docstoc and scribd. Do not forget to embed your links in the documents.

WHAT IS DRIP MARKETING AND HOW TO USE IT TO CONVERT LEADS INTO SALES ?

WHAT IS DRIP MARKETING ?

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. 

WHAT IS DRIP MARKETING (CONT…)

Drip marketing is distinct from other database marketing in two ways:

(1) The timing of the messages follow a pre-determined course;

(2) The messages are dripped in a series applicable to a specific behavior or status of the recipient

HOW TO DO DRIP MARKETING

The most commonly used form of drip marketing is email marketing, due to the low cost associated with sending multiple messages over time. Postal emails and social media can be other ways too.

WHY DO DRIP MARKETING ?

Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles with large ticket items or enterprise-level sales, Where persistent follow-up can become a deterrent to closing the sale, Drip Marketing methods offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.

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For any kind of help or questions, drop me an email

pushkar@inboundio.com

If you are looking for a simplified inbound marketing software to

help you manage your marketing

campaigns, do check http://inboundio.com