LEARN MORE

For more information about FleishmanHillard’s digital and social expertise, please visit fleishmanhillard.com/digital-social.

WHEN BIG DATA

IS MADE SMALL,

ORGANIZATIONS

ARE ABLE TO:

What are the benefits of FH TrueIQ?

Helps shape strategy across paid, earned, shared and owned channels

Is customizable, ranging from a visualization of data to large-scale,

on-site command centers, content studios, conversation engines

Provides real-time results while being mobile and secure

Overlays multiple sources of data to derive better insights, tracking traditional

media, social media, site, search, brand indicators, stocks and more

Scales over time as needs evolve

Is fast (certain packages can be set up in less than an hour)

A Product of FleishmanHillardFH TrueIQ™

Remove guesswork in a crisis

Put insights into the hands of those making key decisions

Shape strategies and tactics using the most up-to-date information and intelligence

Develop and deliver custom content

Add immediate depth, perspective and counsel to all marketing communications

WHAT IS IT?

There’s a huge sea of big media and big data – some useful, some

dangerous, some powerful. Organizations easily can drown in it. But

FH TrueIQ helps organizations navigate this sea safely by integrating

media, social and business data into real-time visualizations that

connect content and conversations with the right audiences in real

time – at the right time.

FH TrueIQ is a one-stop destination for streamlined data, as well as

for measurement updates and results. It’s a human-powered intelligence

system, making big data small through analysis, appreciation and

application. It’s customizable and flexible enough to power:

• Full-scale command centers

• Mobile execution dashboards

• Data visualizations and reports

HOW IT WORKS

Earned media is the biggest focus group in the world, a source of millions of real-time unbiased, unprompted voice-of-the-consumer opinions. This data is a complement to rich, qualitative and quantitative primary research data – and ripe for mining to shape more than just social efforts.

Combined with the communications and research expertise of FleishmanHillard’s specialists, FH TrueIQ can be applied to a variety of organizational needs:

LEARN MORE

For more information about FH TrueIQ, contact TrueIQ@Fleishman.com. For more information about FleishmanHillard’s digital and social expertise, visit fleishmanhillard.com/digital-social.

Social Listening

Uses voice of the consumer to help shape a wide variety of communications needs.

Campaign Tracking and

Measurement

Tracks the spread of and reaction to proactive campaign efforts.

Market Research

Enhances primary research, answering research questions via social data.

Competitive Research

Tracks competitive activity, nature of the conversation, volume, share, sentiment and more to better understand what competitors are doing tactically (and what’s working).

Brand Marketing

Understands how consumers talk about issues relevant to your organization, indicating how messaging and tactics should be adapted.

Brand/ Reputation

Management

Monitors for notable sentiment shifts based on nature of the language used in conversations, helping to detect either potential crisis situations or opportunities for brands to enter into a conversation in an engaging way.

Community Relations

Monitors down to specific audiences to help customize messaging. The geo-location features locate conversation by city, state, country or continent.

Influencer/Ambassador/

Loyalists Marketing

Identifies and qualifies influential people online, and provides understanding of how much of an opportunity or a threat they might represent to the brand.

Consumer Personae

Building

Personifies audiences online using demographics (to supplement psychographics), helping to develop content with those audiences – and their life stages and passion points – in mind.

Message Testing

Understands the nature of the conversation to help determine the most appropriate messaging and delivery channels – as well as opportunities to recalibrate.

WHAT IT DELIVERS

• Dashboards

• Daily monitoring

• Alerts

• Weekly, monthly, quarterly reports

• Analytical commentary and tactical recommendations

• Measurable objective setting, key performance indicator alignment, scorecard creation

• Command centers/content studios/conversation engines

• Consulting on content strategy, executions, optimization, measurement

• Data source assessments, negotiation, implementation

Manufacturing & Industrials

Consumer Products &Services

Energy &Utilities

Food, Beverage &Agribusiness

Financial &Professional Services

Technology

Healthcare

Digital &Social

Strategic Integration

PublicSector

BrandMarketing

Research &Analytics

MediaRelations

PublicA�airs

ReputationManagement

CrisisManagement

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