what is jelly?
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We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJellyTRANSCRIPT
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WHAT IS JELLY? And how should your brand be
using it?
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What is Jelly? Jelly: Let’s help each other! Simple to use app that helps users find answers to their ques4ons in real 4me by crowdsourcing opinions from social networks
It’s connected to your social networks and designed for mobile
Pulls knowledge – which is very different from informa4on
Share ques4ons with your networks
Answer as many ques4ons as you want
8,275 ac4ve users on the first day with 100,000 ques4ons asked in the first week (although only a quarter were actually answered)
Source: RJ Metrics
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How does it work?
Connect with at least one social network – Facebook & TwiSer
Each ques4on begins with a photo – snap a new photo, pull one from your device or from Google images. AWer choosing your photo you type out your ques4on in 240 characters. What is this? Who is this? How can I fix this? Jelly will then post that ques4on and any of its members can answer.
As answers come through to your ques4on, you can see them in the ac4vity header and swipe between cards to see all the responses.
If you really like an answer you can send the user a thank you card or share their answer via email, text, Facebook or TwiSer
There are other ways of interac4ng – star ques4ons you’re interested in following, or forward answers to friends who aren’t on Jelly by email or text message.
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How can brands benefit? 5 ways brands can use Jelly Help your customers • By answering their ques4ons
Build engagement • By pos4ng ques4ons, answering ques4ons and starring interes4ng ques4ons
Connect with influencers • By starring and answering their ques4ons
Create early hype for a new product or service • By asking for feedback on an image or upcoming adver4sing campaign
Conduct research • By plan4ng ques4ons which ask for specific feedback on your product or service
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Early adopter case study ASDA
ASDA have taken to Jelly very quickly by sending a few test ques4ons
They asked who this character was from their bakery range?
They got 20 answers to this ques4on alone which opened up opportuni4es to engage with new audiences
It shows they are keeping up with current trends and are likely to benefit from the PR poten4al of being an early adopter
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TO GET YOUR CAMPAIGN STARTED CONTACT BLOOM [email protected] +44 1273 666 888 www.bloomworldwide.com