what is linkedin and why should you care?

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What is (And why should you care?)

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Post on 24-Apr-2015

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Self Improvement


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A simple, easy to follow guide to understanding the philosophy behind LinkedIn, as well as practical tips on setting up a LinkedIn profile and using the site's rich features.

TRANSCRIPT

Page 1: What is LinkedIn and Why Should You Care?

What is (And why should you care?)

Page 2: What is LinkedIn and Why Should You Care?

What you can expect

• Understand LinkedIn and its relevance to you• How to set up your profile• Who to connect with and how• How to research people and companies• What to do each day on the site

Page 3: What is LinkedIn and Why Should You Care?

LinkedIn is…

Page 4: What is LinkedIn and Why Should You Care?

…a way to connect

Page 5: What is LinkedIn and Why Should You Care?

• College friends

• Former clients

• Referral sources

• Former colleagues

• Neighbors and friends

Page 6: What is LinkedIn and Why Should You Care?

…a place to share

Page 7: What is LinkedIn and Why Should You Care?

• Interesting articles/links

• Updates about you/the firm

• Business ideas

Page 8: What is LinkedIn and Why Should You Care?

…a conversation

Page 9: What is LinkedIn and Why Should You Care?

• Deepen relationships

• Respond to questions

• Participate in groups

Page 10: What is LinkedIn and Why Should You Care?

…a research tool

Page 11: What is LinkedIn and Why Should You Care?

• Individuals

• Companies

• Industries

Page 12: What is LinkedIn and Why Should You Care?

Who uses LinkedIn?

Page 13: What is LinkedIn and Why Should You Care?

75 Million business people

Page 14: What is LinkedIn and Why Should You Care?

Getting Started

Page 15: What is LinkedIn and Why Should You Care?

Creating a profile

• Post a photo

• Add previous work experience

• Include education

• Seek recommendations

• Start making connections!

Page 16: What is LinkedIn and Why Should You Care?

Profile tips

• Use your resume as a starting point – but don’t cut and paste

• Focus on the benefits you provide to clients

• Be sure to include specializations - they help you stand out

• Include most professional experience – even if it doesn’t relate to what you do now

Page 17: What is LinkedIn and Why Should You Care?

Get Connected!

• Strive for 50+ connections in first month• Only connect with people you have met• The more connections you make, the more

value you will get out of it

Page 18: What is LinkedIn and Why Should You Care?

Six Degrees of Separation

Uncover the hidden relationships in your network

Page 19: What is LinkedIn and Why Should You Care?

Do your homework

• Study your connections’ connections – ask for introductions

• Read their status updates

• Post your own status updates

• Join Groups

• Ask and Answer questions

• Spend 10 minutes per day on the site

Page 20: What is LinkedIn and Why Should You Care?

Status Updates

• Like Facebook updates – but must be business oriented

Page 21: What is LinkedIn and Why Should You Care?

Some recent updates

Page 22: What is LinkedIn and Why Should You Care?

Activity leads to interaction

Page 23: What is LinkedIn and Why Should You Care?

Groups

This is a US company that has an office in the UK and a question about exchange rates.

Your response??

Page 24: What is LinkedIn and Why Should You Care?

Next step…

Where does she work?

Who do you know that she knows?

Page 25: What is LinkedIn and Why Should You Care?

Shows your connections

Let people know what you’re doing

Easily add people to your network

Your groups

What a full profile looks like

Page 26: What is LinkedIn and Why Should You Care?

Who’s looking at you?

Page 27: What is LinkedIn and Why Should You Care?

Researching companies

Steven Schlachter knows someone at

this firm

Page 28: What is LinkedIn and Why Should You Care?

Settings

Page 29: What is LinkedIn and Why Should You Care?

What can LinkedIn Do for You?

• Open doors to new referral sources/connections

• Help you find potential clients• Speed introductions to other professionals• Gives others a way to find YOU for business• Build your professional reputation• Give you an edge over the competition

Page 30: What is LinkedIn and Why Should You Care?

Time Drain or Strategic Tool?

• How much time do you spend networking IRL?

• How do you keep track of your contacts now?

• How useful would it be to research a prospect or contact’s background before meeting them?

• How much time would you save if a LinkedIn contact connected you with the right partner at the right law firm without you having to leave your desk?

Page 31: What is LinkedIn and Why Should You Care?

“Your professional relationships are key to your professional success. Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.”

Relationships Matter!

Page 32: What is LinkedIn and Why Should You Care?

Social networking etiquette

• Be professional• Only connect with people you’d recommend• Seek to give rather than to receive• Engage – social networking involves give and

take• Don’t divulge client names• When in doubt, don’t.

Page 33: What is LinkedIn and Why Should You Care?

Leveraging LinkedIn - Recap

• Connect

• Share

• Start a conversation

• Ask a question

• Do your homework

• Reap the rewards