what is nurture marketing?
DESCRIPTION
Learn what nurture marketing is, how it can help your business, and how to use it.TRANSCRIPT
WHAT ISNURTURE MARKETING?
1
www.proresource.com
Judy Schramm, CEOProResource, Inc.
Copyright 2011 ProResource, Inc.
Simple, low-cost marketing
for
small businesses
What is Nurture Marketing?
www.proresource.com
2
Nurture marketing involves
Reaching out to people on a regular basis,
Feeding them the information they need about your business,
Building a stronger relationship with them.
Copyright 2011 ProResource, Inc.
How Can You Nurture?
www.proresource.com
3
Email - Constant Contact, Mail Chimp, AWeber
Direct mail - postcards, letters, SendOutCards
Social media - LinkedIn, Facebook, Twitter
Copyright 2011 ProResource, Inc.
www.proresource.com
4
Who Should You Nurture?
Copyright 2011 ProResource, Inc.
Prospects
Customers
Referrers
Leads
5
Automate follow-up
Close a higher percentage of
leads
Nurture Leads
Maintain mindshare
Educate about value
Overcome objections
Build comfort level
www.proresource.com Copyright 2011 ProResource, Inc.
6
Get referrals withoutactually having to ask for them
Nurture People Who Refer
Keep them up-to-date
Share your successes
Show that others refer
Become more talkable
www.proresource.com Copyright 2011 ProResource, Inc.
7
Keep customers feeling good about your business
Nurture Customers
Reward customers for doing business with you
Keep retention rates high
Sell them additional products and services
Increase referrals
www.proresource.com Copyright 2011 ProResource, Inc.
8
Introduce your business to people who haven’t heard of you
yet
Nurture Prospects
Introduce people to the company
Launch new products and services
Enter new markets
www.proresource.com Copyright 2011 ProResource, Inc.
BUILD RELATIONSHIPS
EDUCATE
ESTABLISH CREDIBILITY
GET PEOPLE READY TO BUY
www.proresource.com
9
How Does Nurture Help?
Copyright 2011 ProResource, Inc.
People do business with those they like, respect,
and trust.
www.proresource.com
10
What Results are Reasonable?
Copyright 2011 ProResource, Inc.
10-20%
increase
in revenue
Need 7 touchesto see results
Why Does Nurture Work?
Repetition breaks through the clutter.
People learn more easily when you chunk information.
Fits today’s short attention spans.
Repetition provides credibility.
Repetition makes you look successful.
11
www.proresource.com Copyright 2011 ProResource, Inc.
The magic comes from…
REPETITION
More touches =
More mindshare
Nurture Programs are…
www.proresource.com
12
flexible
low-cost
easy to manag
e
Copyright 2011 ProResource, Inc.
13
Nurture is ideal foroutsourcing to a virtual assistant
Easy to Manage
Takes 2 hours of your time to get started
Takes 1-2 hours per month to manage
www.proresource.com Copyright 2011 ProResource, Inc.
Nurture Marketing Can Fit Any Budget
www.proresource.com
14
EMAIL CAN BE ALMOST FREE
DIRECT MAIL CAN USE MATERIALS YOU
ALREADY HAVE
SOCIAL MEDIA IS LOW COST, HIGH IMPACT
Copyright 2011 ProResource, Inc.
Questions?
Judy SchrammProResource, Inc.+1 [email protected]: @proresource
Blog: www.MarketingIdeasYouCanCopy.com
www.proresource.com
15
Copyright 2011 ProResource, Inc.
We design LinkedIn lead generationand lead nurturing programs
for B2B tech firms.