what is public relations? definitions. but first – beyonce
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Ok – so, what is PR?TRANSCRIPT
WHAT IS PUBLIC RELATIONS?
DEFINITIONS
But first – Beyonce.
Ok – so, what is PR?
Well, it isn’t this….
Kim Cattral as Sex & the City’s Samantha Jones, owner of Samantha Jones PR
Or this…
Whitney Port, reality fame whore, who “worked” in PR at People’s Revolution and Diane von Furstenberg
And most certainly not this,…
My Aunt Kim, who is like two semesters shy of finishing college and has not held a job of any kind since a short-term waitressing gig before she had kids 25 years ago, and just sent me an invitation on LinkedIn billing herself as a “PR and Communications Consultant”
In real life, it looks more like this…
Jay Carney, Obama White House Press Secretary
And this…
Jeff Porro is a speechwriter for Fortune 500 CEOs, an award-winning screenwriter, and a PhD researcher.
And this… (hopefully, you’re getting the point)
Vivek Varma, Executive Vice President, Public Affairs – Starbucks; oversees Starbucks global functions in areas of public relations, government affairs, social responsibility and investor relations
PR is EVERYWHERE
Big Money: A multibillion-dollar industry with more than 158,000 professionals
Big Growth: Expected to increase faster than most occupations in the coming years
Big Expectations: 84 percent of CEOs point to public relations as the way to raise awareness of important issues internally and externally
Big Competition: General managers of every type – eager to gain management access and persuasive clout – are trying to be in PR
If PR is everywhere why so hard to define?
Good PR is done behind the scenes. The PR mastermind is never on the stage, but behind the stage with an earpiece bossing everyone around.
Different things to different people
Even the industry itself can’t agree on a definition
But if you MUST have a definition…
“ Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” – Denny Griswold
Quick and Dirty
Without getting hung up on semantics, a few things are certain, PR is:
PERSUASIVE BELIEVABLE ACTIONABLE
PR must interpret the philosophies, policies, programs, practices and passions of their management to the public and the attitudes of the public to management.
But how? So glad you asked.
How is it different from the other disciplines?
How is it different from the other disciplines?
How is it different from the other disciplines?
How is it different from the other disciplines?
In other words:
Branding = The Objective Marketing = The Strategy
Advertising = A Tactic
PR is the brains of the operation.
PR leads the charge on messaging, strategy and direction.
The other disciplines take their cues from PR.
Functions of PR
PRODUCER | ORCHESTRATOR | DIRECTOR | WRITER | ARRANGER
What does it take?
Diversity of Experience Performance Communications Skills Relationship Building Proactivity & Passion Teamliness Personality, Likeability
& Chemistry
According to me: • Strong communicator • Thick skin • Quick on your feet • Flexible • Grace under fire • Positive/Enthusiastic • Creative • Persistent/Relentless• People person• Self-starter/Motivated • Quick learner
According to the book:
Unsolicited Career Advice #1
If there is ever a problem, go to your boss FAST. You definitely want them to hear it from you first. But never present a problem without a possible solution. Even if your solution is kind of lame.