what is rural sanitation marketing?
DESCRIPTION
What is rural sanitation marketing?. Day 1 – Morning session. RURAL SANITATION MARKETING. IS NOT… Training masons on how to construct and sell cement slabs A reduction in the standards of construction for chimbudzi A solution that can be applied in the same way in different places. - PowerPoint PPT PresentationTRANSCRIPT
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WHAT IS RURAL SANITATION MARKETING?
DAY 1 – MORNING SESSION
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RURAL SANITATION MARKETINGIS NOT…
• Training masons on how to construct and sell cement slabs
• A reduction in the standards of construction for chimbudzi
• A solution that can be applied in the same way in different places
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RURAL SANITATION MARKETINGIS…• A methodology that puts the customer first – market research
• An approach that allows the customer to identify their needs and preferences – human centered design
• An approach that uses the six P’s to develop an integrated, social marketing strategy
• An exciting and dynamic mechanism that can help attain the goals of the ODF Strategy by 2015
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SIX P’S OF SOCIAL MARKETING
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OBSERVATION AND STORIES
HEAR CREATE DELIVER
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OBSERVATIONS AND STORIES
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THEMES AND OPPORTUNITIES
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CONSTRAINTS TO NOT HAVING A CHIMBUDZIHAS A DEEPER STORY…
66%
33% LATRINE
NO LAT-RINE
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THEMES AND OPPORTUNITIES• PRODUCT FAILURE“We are tired of rebuilding, we just dig and it collapses time and time again during the
rainy season” Female interviewee, Mangochi
• IMPROVED SOCIAL STATUS IN THE VILLAGE“People know you have a chimbudzi, so when they talk about people sneaking into
their chimbudzi you can relax as you know that are not complaining about your family” Male interviewee, Dowa
• RESPECT WHEN VISITED BY GUESTS“It is not good when a visitor comes to my house. I have to ask my neighbour to use
their chimbudzi and then they talk for a long time about why I don’t have my own” Female interviewee, Mangochi
• PRIVACY AND CONVENIENCE“We are running out of bush, where can I go to hide?” Female interviewee, Nkhata
Bay
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LOCAL SOLUTIONS
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LOCAL SOLUTIONS
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LOW-COST SOLUTIONS
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LOCALLY AVAILABLE SOLUTIONS
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PROTOTYPES
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PROTOTYPES – SANDY SOILS
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PROTOTYPES – SANDY SOILS
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PROTOTYPES – CLAY SOILS
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IMPLEMENTATION PLAN
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OVER TO YOU!• BUSINESS MODEL
PLANNING
• MINI-PILOT PROGRAMMING
• PROMOTIONAL CAMPAIGN
• NETWORKING AND SHARING