ePortfolioSearch Engine Optimization

Setting Your ePortfolio Apart

From The Rest

What Is SEOSEO 是什么

Search Engine Optimization (SEO) is the process of making over a website in order to achieve a high position in the leading Search Engines like Google and Baidu.

搜索引擎优化 (SEO) 是一种提高网站在主流搜索引擎中排名的技术。

When searching out students on the web, Admissions Officers will enter a keyword or key phrase into the Search Engine of their choice (Google, Yahoo, Bing ,Baidu - to name the top 3) and submit their queries.

当搜索者在互联网上查找学生申请者 ，招生人员会在他们选中的搜索引擎 ( 谷歌、雅虎、 Bing 、百度 – 只列出前 3 名最重要的 ) 中输入一个关键词或者一个关键词短语，并提交请求。

SEO cont’dThe Search Engines comb through billions of web pages and display results in seconds.

搜索引擎快速梳理上百万个页面，并在几秒钟之内展示出搜索结果。

The results that appear on the very first page will always be those that are most relevant to the initial query. It has been proven that most searchers do not browse beyond the first 2 pages of the results.

排在搜索结果页面第一页的网页会被认为是和搜索关键词最相关的。事实证明，绝大多数的搜索者不会浏览第二页以后的结果。

This means that if your web site is not listed within those pages (approximately 20 results), then it is likely not to be found.

这就是说，如果你的网站不能排在搜索引擎的前 20 名，那么它很可能不被发现。

Via AOL Search Data 2007

Example 举例 :1.0% CTR means that for every 100 impressions, there is 1 click.1% 的 CTR( 点击率 ) 意味着每 100 个展示，会有 1 个点击。

3.5X Less means approx 3.5 times less click than #13.5X Less 意思是比第一位 (#1) 获得的点击少了 3.5 倍。

Click Through Rates ：简称 CTR ，意思是点击

率

Search Engine Optimization will provide you with a strategic edge over other applicants:

搜索引擎优化为你提供超过竞争学生申请的战略优势 ：

• It has a positive impact on those visiting your site ( 提高用户体验 )• It will help you to create a brand identity ( 建立自己品牌认同 )• You will experience an increase in targeted online traffic ( 增加流量 )• You will secure better website positioning ( 更明确网站定位 )• Continuous website visibility ( 获得连续不断的网站可见度 )

Why Do You Need SEO?你为什么需要 SEO ？