what is sip trunking? thomas roel convergence sales engineer 651.796.7043 [email protected]

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What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 [email protected]

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Page 1: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

What is SIP Trunking? Thomas Roel

Convergence Sales Engineer651.796.7043

[email protected]

Page 2: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

SIP in the Enterprise

Leading topic of Conversation: TRUNKING

Collaboration is a significant conversation pieceoPresence is a new requirementoBYODoApplication Distribution and Sequencing

oCEBP – event-triggered communications

Page 3: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

ISDN & Analog Trunking

SIP Provider

SIP Provider

WAN Service

Call Server

TDM endpoints

IP endpoints

PSTNPSTN

The current “gold standard” … but

fading

TDM trunk

Page 4: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

SIP Trunking JustificationsService Provider motivations to move to SIP trunking

Dwindling, and the expectation of dwindling, TDM revenues

Offer new services and applications to maintain profits

Incumbents need to keep smaller competitors (without TDM capabilities) out of their

accounts

Provide one access method for all voice and data services

Enterprise benefits

Reduction on enterprise hardware

Reduction in footprint, power consumption and maintenance charges

Flexibility in provisioning / design / resource utilization

Architecturally ready for future applications (federation etc)

Potential cost savings

Enhanced survivability

Page 5: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

Why SIP Trunking is good.

dynamicsmaller

foot-print

lower costviable

technology

Page 6: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

SIP Trunking Example

WAN Service

Call Server

TDM endpoints

IP endpoints

PSTNPSTNSIP Provider

SIP Provider

SIP Services

Session Border Controller

(SBC)

Page 7: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

FOCUS on SIP TrunkingUsing SIP trunks to connect to the service provider network could be a way to save money and extend IP, but as with any new carrier service, SIP trunks come with their own set of challenges. If you want to truly capture the savings and keep real-time applications performing as users expect, there are lots of technical challenges to deal with.

… SIP trunks come with their own set of challenges …

http://www.nojitter.com/hotzone/sip_trunking.jhtml

Page 8: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

Challenges Vendor/Carrier Experience

o Different geographies and different vendors equate to different levels of local expertise

TRAINING – Customers are less and less willing ‘take ownership’ due to unfamiliarity with the technology – Data-Centric

Providers SBC push-back or vendor requirement

Page 9: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

Network NormalizationTCP & TLS

Security & QoSClear-Text & VoIP

Firewall & NAT traversalNAT breaks SIP

SIP Normalization“Open Standards”

other

SIP Trunking “considerations”

Page 10: What is SIP Trunking? Thomas Roel Convergence Sales Engineer 651.796.7043 troel@nacr.com

Thank youThomas Roel

Convergence Sales Engineer651.796.7043

[email protected]