‘WHAT MAKES SOCIAL MEDIA’

Eleanor SummerfieldJay TelfordLizzi WillisMatt Reid

• Its hard to pin point the actual definition of social media

• It can mean many things, so it can be hard to know where to draw the line

• Its mainly used using web based technology• Social media could be seen as the

interaction and communication between users

• Another possible definition could involve the concept of a more complex medium in comparison to traditional media where it only delivers content

• It is generally found within use of the internet

SO, WHAT IS SOCIAL MEDIA?

SOCIAL NETWORKINGThe obvious uses, FACEBOOK, MYSPACE, BEBO

BLOGGINGBlogger, Type Pad

MICROBLOGGINGTwitter

WIKISWetpaint, Wikia, Wikipedia

CHAT ROOMSChat Roulette

EXAMPLES OF SOCIAL MEDIA

The Internet • The internet has recently become prone in

everyday life and is a main source of social media

• Being accessible to the majority of people and available from different forms of technology users now have a direct, simplistic way of communicating with each other

• It enables users to interact with media and other users through the development of different social media, such as:• Blogging• Social networking sites

• It is a flexible medium which enables users to express themselves however they wish

• As society is becoming increasingly impatient the instant availability of social information, on sites such as Twitter, creates instant popularity within social media

HOW HAS MEDIA BECOME SOCIAL

• “Social Graph”• Twitter• LinkedIn• Semantic Web• Wiki• Widget• KickApps• Tumblr• Enterprise 2.0• Social Media Optimization• Data• Social Media Monitoring• User-Generated Content• Web 2.0• Social Networks• “Blogosphere”• Viral Marketing• Access• Social Media Press Release• Vlogging• Micro-Blogging• Transparency and Authenticity• Collaborate• Interaction• Distribution

25 BUZZ WORDS

• The terms been used since 2003• Its not actually a new world wide web.• It’s a term about how the web should be

used differently• Gives users the choice to interact with one

another in a social media way. • The evolution of Web 1.0• A more interactive web (Social media)

WEB 2.0

GRAPH SHOWING TOP 20 COUNTRIES FOR INTERNET USERS• As you can see millions use it

all over the world• Social media allows these

people to interact with one another.

• 35.6% of internet users are Asian

• With average of 389 million of internet surfers each month, Asia is the largest internet crowd among other world regions

• In Africa, 3 out of 100 surf the Internet

• In Asia, 10 out of 100 surf the Internet

• In Europe, 38 out of 100 surf the Internet

• In Middle East, 10 out of 100 surf the Internet

• In North America, 70 out of 100 surf the Internet

• In Latin America, 16 out of 100 surf the Internet

• In Australia, 53 out of 100 surf the Internet

• Television is not directly sociable yet content on a screen can enable viewers to feel an interaction. As a viewer following a television show can allow viewers to feel like they are an external character. Obviously this depends on the program, some channels can offer different media content to watch. Some television channels major selling point is interaction, especially with television sales programmes. So all in all, depending on the content very much depends on the interaction between programs.

• Radio offers a more direct sociable aspect than television. It’s the presenter or DJ’s job to keep listeners engaged to their show. You often find that the presenter speaks to the majority rather than a minority.

• Adverts between television and radio also have a interaction for viewers and listeners.

ARE TELEVISION AND RADIO NOT SOCIABLE

First person to have 1000,000 followers on twitter