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Stage 1

ThePreliminaryRound

Team Name: Defaulters

Name of first member: Kamal JoshiCollege Name: IMT - Ghaziabad

Name of second member: Jyotsna KaurCollege Name: IMT - Ghaziabad

Defaulters IMT-Ghaziabad

SOCIAL MEDIA

Social media is the social interaction among people in

which they create, share or exchange

information

Social Media : Social Interaction through

publishing and distributing content

Social

Media

Media is about publishing and

distributing content

That involves people’s

interaction

Social Media

A shift from a MonologueCommunication to a

Dialogue!!

Defaulters IMT-Ghaziabad

BRIEF HISTROY of SOCIAL MEDIA1978 1997 20021999

2006 2004 20032003

2008 2009 20102009

2013 2012 20102011

Defaulters IMT-Ghaziabad

What People Do On SOCIAL MEDIA?People Organizations

Senior Level

Marketing

PR

Sales/HR

“I want to share knowledge and raise awareness”

“I need a channel for our content and advertisement”

“I want to engage customers and respond to their issues”

“I want new customers/ employees”

Searching

Sharing

Conversation

Own profile own Brand

Networking

Defaulters IMT-Ghaziabad

Some Social Media Sites

WHEREPEOPLE/ BUSINESS EXCHANGE AND SHARE MESSAGES/STATUS

SEND AND READ SHORT 140-CHARACTER MESSAGES CALLED "TWEETS"

ALLOWS BRANDS AND USERS TO

BUILD CIRCLES

CONNECT WITH

COLLEAGUESINTERESTS AND QUALFICATONS

DISCOVER, WATCH AND SHARE ORIGINALLY-CREATED

VIDEOS

Male Male Male Male MaleFemale Female Female Female Female

1.23 BILLION MONTHLY ACTIVE USERS

271 MILLIONMONTHLY ACTIVE USERS

500 MILLIONMONTHLY ACTIVE USERS

300 MILLIONMONTHLY ACTIVE USERS

1 BILLION MONTHLY ACTIVE USERS

BEST FOR BEST FOR BEST FOR BEST FOR BEST FOR

Sharing Sharing

Connecting

SEO

Segmentation

Mobile

Visual

Networking

FollowingCustomer Intel

58%42% 62%38% 36%64% 46%54% 46%54%

Defaulters IMT-Ghaziabad

TYpes of Social Media Users

Producer

Commenter

Gatherer

Joiner

Observer

IT’S YOUR BRAINYOU ARE A

SOCIAL MEDIAUSER

PPT for #CASIA2014

Let’s Hangout for Stage 4 of CASIA2014

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Yippee I Won #CASIA2014

Won CASIA2014, an annual case study competition by Simplify360

Defaulters IMT-Ghaziabad

SOCIAL MEDIA OBSESSIONEVERYBODY'S ONLINE - AT LEAST ALMOST EVERYBODY

7 in 10ADULT INTERNET USERS WHO USE

SOCIAL NETWORKING SITES

Percentage Of Social Media Use By Age Group

Defaulters IMT-Ghaziabad

SOCIAL MEDIA OBSESSION350 million photos uploaded daily

Daily 4.5 billion likes, 10 billion messages sent

Total 150 billion friend connections, 1.13 trillion likes and 250 billion photos uploaded

Every 20 minutes, 2 million friends are requested and 3 million messages are sentApproximately 7.5 million sites contain the

the Facebook Like or Share Buttons

300 billion tweets have been sent since inception

The cost of a 24 hour promoted trend runs about $200 thousand

Over 20 million fake Twitter users

63% of brands have multiple Twitter accounts

Average number of followers per twitter user is 208

Total number of LinkedIn groups are 1.5 million

81% of users at least belong to one group

Over 3 Million LinkedIn Company Pages

Over 1 Billion LinkedIn endorsements

50% have their Bachelor's or Graduate degree

70% of brands have a presence on G+

68% of Google+ users are male, 32% are female.

The Google +1 button is used 5 billion times per day

There are ~1.5 billion image uploads per week.

Users spend on average 12 minutes per day on Google+

Defaulters IMT-Ghaziabad

BUSINESSES AND SOCIAL MEDIA Why? How They Use It

To Build Brand And Be Found

Increased Exposure

Increased Search

Ranking

A Marketpla

ce

CUSTOMER ENGAGEMENT

Optimize Website

Customize Social Media

Content Strategy

Blog

Other’s Content

Knowledge

Posts

Campaigns

Replies

1 2 3 4

ENGAGE

Defaulters IMT-Ghaziabad

SOCIAL MEDIA MARKETINGIT IS A PROCESS OF GAINING WEBSITE TRAFFIC THROUGH

SOCIAL MEDIA

SALES 43% Of Marketers Have Noticed An

Improvement In SALES Due To Social Campaigns

47% Of Customers Are Likely To

Purchase From A Brand That They Follow or Like

TARGET ENGAGE CONVERT Popular Marketing Tools

Defaulters IMT-Ghaziabad

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Stage 1

ThePreliminaryRound

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