1. WHAT IS SOCIAL MEDIA?

2. OLD SCHOOL STORYTELLING 3. TODAYS STORYTELLING THRU TECHNOLOGY 4. 4 KEYS TO TODAYS SOCIAL MEDIA AS A TOOL1. THE MESSAGEWHO IS YOUR MESSAGE FOR?STICK TO ONE OR TWO MESSAGES 5. CREATING VALUE*APPLE- DARN TO BE DIFFERENT*NIK - IF YOU HAVE A BODY THEN YOURE AN ATHLETE* FORD-BUILT FORD TOUGH* UPS-WHAT CAN BROWN DO FOR YOU* AGC-UNLEASHING YOUR POTENTIAL*AGC- EITHER BRAND YOURSELF OR SOMEONE WILL DO IT FOR YOU 6. 2. THE CONFLICT NOT ALWAYS NEGATIVE. WHAT PROBLEMS FORCES YOU TO ACT? HOW DO YOU RESTORE HARMONY. WHAT IS THE INTERNAL OR EXTERNALCONFLICT 7. The Plot 8. 1. Point of ViewWhat is the main point of the story and what is the perspective of the author?2. A Dramatic QuestionA key question that keeps the viewer's attention and will be answered by the end ofthe story.3. Emotional ContentSerious issues that come alive in a personal and powerful way and connects theaudience to the story.4. The Gift of Your VoiceA way to personalize the story to help the audience understand the context.5. The Power of the SoundtrackMusic or other sounds that support and embellish the story.6. EconomyUsing just enough content to tell the story without overloading the viewer.7. PacingThe rhythm of the story and how slowly or quickly it progresses. 9. AUDIENCE DEVELOPMENTWHO THE HECK IS MY AUDIENCE? 10. But before you can get to Marketing.You have to build a Brand. People Know People Like People Trust 11. WHAT IS THE OLDEST AND GREATEST FORM OF BRANDING 12. WHAT IS THE NEW WORD OF MOUTH 13. SMART PHONES 14. White Noise 15. YOUR TARGET CONSUMER 16. TOOLS TO PROMOTE YOUR BRAND 17. 3 Amigos in Social Media 18. 3 Step Process Publish High Quality Content Optimize for Search Share with Friends 19. 5 KEYS TO QUALITY CONTENT1. KNOW YOUR AUDIENCE- Different types of content appeal to different people.2. Keep It Compelling- Keep your content exciting and not boring.3. Mix Up Your Media- Use PHOTOS, VIDEOS, MUSIC, AND STORIES.4. Offer Then More- The More Engaging, The More People Want.5. Give Them Value, Not A Pitch-Focus on Educating, Entertaining, and Delivering Value. 20. SEARCH ENGINE OPTIMISATION 21. CONFLICTIN HEALTH CARETHE ONLY PEOPLE EXCITED ABOUTHEALTH CAREARE PEOPLE WHO WORK IN HEALTH CARE.WHAT KIND OF HERO WILL YOU BECOME? 22. WHATS YOUR BRAND?