What is Social Media?

Bentall Operations Meeting

Toronto ICSC

Social Media Revolution 2010http://www.youtube.com/watch?v=NB_P-_NUdLw

Social Media Experts!

Tough economy sends unemployed to Internet

January 2009 – 4,500 experts in the field

May 2009 - Oprah opens a Twitter account

December 2009 – 65,000 experts in the field

AMA Guest Speaker

POSITIVE EXPOSURE

Britain’s Got Talent

48 Million viewers

http://www.youtube.com/watch?v=RxPZh4AnWyk

NEGATIVE EXPOSURE

United Airlines breaks guitar

9 Million viewershttp://www.youtube.com/watch?v=5YGc4zOqozo

3 former PayPal employees created video sharing site.

Google bought for 1.6 Billion in 2006

http://www.youtube.com/watch?v=aqyojnM9tlc

http://www.youtube.com/watch?v=7EYAUazLI9k

Twitter, is a popular social networking and microblogging website and followed by masses of people who "Tweet," or create small messages limited to 140 characters or less, about what they are doing.

Some people think Twitter is nothing but a waste of time while others believe it is an effective way to propel a business.

Twitter can be used as a method of research.

TOP TWITTER ACCOUNTS Lady Gaga 6,280,000 followers Britney Spears 5,931,000 Ashton Kutcher 5,779,000 Barack Obama 5,404,000 Justin Beiber 5,225,000 The Ellen Show 5,220,000 Kim Kardashian 4,803,000 Oprah 4,240,000 Taylor Swift 4,217,000

MISSION: To give people the power to share and make the world more open and connected.

STATISTICSMore than 500 million active users

50% of our active users log on to Facebook in any given dayAverage user has 130 friends

People spend over 700 billion minutes per month on Facebook

More than 70 translations available on the site About 70% of Facebook users are outside the

United States There are more than 150 million active users

currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

TOP COUNTRIES USING FACEBOOK USA 310,178,000 = 40% users UK 61,792,000 = 42% users Indonesia 230,000,000 = 11% users Turkey 72,500,000 = 31% users France 65,447,374 = 29% users Italy 58,751,711 = 28% users #1 Canada 34,630,000 = 45% users Phillipines 92,000,000 = 16% users Mexico 110,201,789 = 12% users Spain 40,000,000 = 26% users India 1,180,000,000 = 0.9% users

TOP FACEBOOK PAGES

#1 Michael Jackson

#2 Vin Diesel

#3 Barack Obama

#4 Facebook

#5 Mafia Wars

#6 Texas Hold’em

#7 Megan Fox

#8 Starbucks

#9 Lady Gaga

#10 RIP Michael Jackson

#11 I Love Sleep

#12 Pizza

#13 Twilight

#14 Will Smith

#15 Dr. House

one of the world's largest on-line market research companies

comScore estimates that two million users are part of their monitoring program

The data is used to generate reports on topics ranging from web traffic to video streaming activity and consumer buying power

AUGUST 2010

Canadian Internet Activity#1 Microsoft – hotmail & messenger

#2 Google

#3 Facebook

#4 Yahoo

#5 Ebay

#6 Wikimedia (wikipedia)

#7 Yellowpages Group

#8 Apple (Mac)

#9 Sympatico (Bell)

AUGUST 2010Canadian Social Networking Activity

#1 Facebook 83%

#2 Windows Live 29%

#3 Twitter 13%

#4 Linkedin 9.6%

#5 My Space 8.6%

#6 Deviantart 4.7%

#7 Yahoo! Pulse 4.2%

#8 Skyrock 4%

#9 Digg 3.9%

#10 Classmates.com 2.7%