What is Social TV?

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That was awkward

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6436

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He’s a play maker

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9420

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Let’s tweet a spell

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25088

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Two things in common

@g_christenWednesday, 14 March 12

Two things in common• In top 12 highest tweet rates on twitter

(of all time)

@g_christenWednesday, 14 March 12

Two things in common• In top 12 highest tweet rates on twitter

(of all time)

# 11

@g_christenWednesday, 14 March 12

Two things in common• In top 12 highest tweet rates on twitter

(of all time)

# 11 # 4

@g_christenWednesday, 14 March 12

Two things in common• In top 12 highest tweet rates on twitter

(of all time)

# 11 # 4 # 1

@g_christenWednesday, 14 March 12

Two things in common• In top 12 highest tweet rates on twitter

(of all time)

• They were ALL TELEVISED

# 11 # 4 # 1

@g_christenWednesday, 14 March 12

It’s not just the unexpected

@g_christenWednesday, 14 March 12

Continuity beats virality

Sep. 2011 Nov. 2011 Feb. 2011

Question Time

@g_christenWednesday, 14 March 12

Why do I care?

@g_christenWednesday, 14 March 12

Why do we care?• Personalisation - social signals in content

discovery

• It’s all about engagement and data

• Viewers DO dictate outcomes

@g_christenWednesday, 14 March 12

Why do we care?• Personalisation and content discovery.

• More ‘real world signals’

• Who said cold start?

@g_christenWednesday, 14 March 12

Why do we care?• It’s all about engagement and data

• We can’t measure reach,

• But we reeeaaally care about engagement

@g_christenWednesday, 14 March 12

Why do we care?• Viewers DO dictate outcomes

@g_christenWednesday, 14 March 12

Why do we care?• Viewers DO dictate outcomes

Tastemaker are loud, but they shape opinion.

They tend to tweet.

@g_christenWednesday, 14 March 12

Why do we care?• Viewers DO dictate outcomes

Tastemaker are loud, but they shape opinion.

They tend to tweet.

@g_christenWednesday, 14 March 12

Ok, so what is social tv?

• For consumers, it’s using social networks to share and engage with content.

• For business, it’s about taking advantage of the much more direct link with specific viewers.

@g_christenWednesday, 14 March 12