“What is storytelling and how cannarratives contribute to regionaldevelopment"

Neils Balgalisgrupa93

08/04/2010

urban and regionalplannersgrupa93

16 years of experience in Latviaand Baltic regionwww.grupa93.lv

my todays story

about story

case stories of 7+1 Latvian places

narrative - regional aspects

about stories distribution

other

stories came out of the emotions and values

nothing is at it seems. stories could impact and create new realities.

The True Power of The Good Story

What makes a good story?

How we can clasify/categorise?

Plot-actors – narrator?

By sharing our stories, we define, “who we are”and “what we stand for”.

Life, which is driven by our emotions and our pursuits of the “the good life”.

Finding the unique story. At the time, it was called PR, communication, advertising or marketing.

from Wikipedia

• Storytelling is the conveying of events in words, images, and sounds often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and in order to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view.

storytelling is creation of new realities

but

it is not PR, marketing, communications or advertising

and

good story is something you want to share

or

stories are changing through time

Ventspils

Kuldīga

Baltic Country

of Lakes

Dunte –

Munchausens

world

Saliena

Cinevilla

Amatciems

7 wonders of Latvia

joint

potential

1000+1000

lakes

large scale

double

identity

BalticCountry of

Lakes

Baltic Country of Lakes

Ventspils

money makes the world go

round

transformational story – Beauty

and The Beast

42 963

inhabitants

55.4 km2

bying in

transforming in 15 years to

from biggest port in Baltic region

Kuldīga

history + human scale attitude

13 thousand inhabitants

13.2 km2

district

27272 thousand inhabitants

1756 km2

ask the mayor

Saliena

Latvian new town (Saliena)

455 ha

Saliena - a truly 21st century town in creation

http://www.saliena.com

Saliena town in creation is at the forefront of real estate development in the Baltic States,

unmatched in scale and value. Located next to Riga city centre, Riga International Airport and the resort of Jūrmala, Saliena offers attractive and spacious opportunities for private residents, small and large businesses, and retailers.

Exceeding the size of Riga city centre by 50 %, Saliena's Master Plan respects the need for public space, and leisure and sporting facilities. The project offers intelligent zoning, allowing for effective and modern solutions to meet the varying needs of the town's inhabitants.

Saliena project is already well established, with the first phases of residential development now completed, and the international standard golf complex in its 3rd season. We are committed to ensuring that the final phase of development will be completed by 2019, when you will be walking the streets of a modern town

http://www.saliena.com

http://www.saliena.com

http://www.saliena.com

Cinevilla

7 wonders of Latvia

Cinevilla – town without inhabitants

or

side effects of filmmaking

http://www.cinevilla.lv

photos from

www.cinevilla.lv

making your own film

spaces for events

photo studio

special effects show

tailor made contryside

community (Amatciems)

80 km from Riga12 km from Cēsis

http://www.amatciems.lv

http://www.amatciems.lv

Total area – 530 ha.

Built-up area ~ 150 ha.

20 mEUR investments

http://www.amatciems.lv

http://www.amatciems.lv

http://www.amatciems.lv

Dunte –

Munchausens

world

7 wonders of Latvia

join the global brand (Dunte_Munchausen)

Munchausen – who?

some of the Baron's astounding feats:

• riding cannonballs,

• travelling to the Moon

• escaping from a swamp by pulling himself up by his own hair

• shoots a stag with cherry-stones

Munchausen’s world

historical fact

marvelous story

business initiative

complex approach

Munchausen Museum

Trail

Hotel

Storytellers Festival

++

regional challenge?

Everything is true here, yet different.

Senegal

next to Gambia (former colony of

Courland (Latvia:) (1651 – 1658)

SenegalParis _ Dakar

specific design object

North Korean designers

African Renaissance statue

http://nokojeans.com/

Quotations from Wikipedia:

“The town is named after the old farm”

“... is a locality and the seat of xxx municipality, with xxxinhabitants in 2005.”

“...municipality has been involved a variety of projects to improve the quality of life in the region. One of the largest projects is creating a garbage control system.”

“It is a very pleasant community with quite good infrastructure and is considered to be a safe and nice town to live in for families.”

go Wikipedia and word of mouth

95% first on Google

spread your story

its not advertising

Lācplēsis orŠaursliežu Dzelzsceļš

Use Language Specifics for Stronger Identities/Narratives

Put your town on the world map

for strategies and papers use BLSTM

bullshit limitation system

cut the long story short

escape buzzwords

unique vs. biggest, largest, longest

meaning, meaning, meaning

there is no silver bullet

case studies can’t be replicated (they could only be used for inspiration)

combine and make mistakes

big plans are made of small steps

relax and enjoy the ride

P.S.

forget about macro economic analysis and advanced forecasts

our future is changing every day, hour, minute

P.P.S

don’t be too serious