what is the #1 reason why startups fail? · what is the #1 reason why startups fail? 12/8/2016 2...
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What is the #1 reason why Startups fail?
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The TOP reason! They make products no one wants.
SEPTEMBER 25, 2014
Innovation prerequisites
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Customer-CentricFocus
Solution-CentricFocus
Customer-CentricNeeds Seekers
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Red Ocean Blue Ocean
Compete in Existing Market Space
Create Uncontested Market Space
Beat the CompetitionMake the Competition
Irrelevant
“Defend Current Position” “Innovate and Pursue New Opportunities”
“The only way to beat the competition is to stop trying to beat the competition.”
Blue Ocean Strategy Kim//Mauborgne (2005) INSEAD
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Phases
1Create Valuefor Customers
Capture Valuefor You
2
A Common Language
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1Create Valuefor Customers
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2Capture Value
for You
A Business Model describes the rational of how an organization creates, delivers and captures Value.
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design
ExecutionResearch
test
design
Research
test
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Core Challengesto tackle BM Innovation
Thinking outside of your own dominant industry logic
1Thinking in terms of BMsrather than technologies and products2
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55 BM responsible for 90% of the world’s most successful companies
Working with BMs will allow you to develop innovative patterns in a structured manner.
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The most important question to ask is:
“How will adapting pattern X change the business model?”
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IoT: An ocean of opportunities
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Get chores done
Never run out of essentials
Never run out of essentials
ConvenienceConvenience
Peace of mind
Peace of mind
Forgot to order
essentials
Forgot to order
essentialsLosing time on choresLosing time on chores
Run out at wrong timeRun out at wrong time
Seamless 1‐click ordering saves
time
Seamless 1‐click ordering saves
time
Amazon accountAmazon account
WirelessWireless
ReplenishmentReplenishmentMinimalMinimal
150 brands150 brands
SameSame
IoTIoT
Seamless 1‐click ordering saves
time
Seamless 1‐click ordering saves
time
Never run out of essentials
Never run out of essentials
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“If you always do what you always did, you will always get what you always got”
(Albert Einstein, 1879‐1955)
Michel Blumenthal – euroVR.netTel : +32 486 58 31 87 – [email protected]